As a marketer, you don’t need me to tell you how important mobile is for your marketing strategy.
Even back in 2016, users spent over 3 hours per day on their mobile devices. In the latter half of 2018, I’m willing to bet it’s even more.
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I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even.
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EMERGENCY! Your clients want to try inbound marketing and are coming to you for help.
What do you tell them? That you’re not a marketer?
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09 02 2018
Trends in Digital Marketing: The Inbound Way
First published Nov. 16, 2016. Updated Feb. 9, 2018.
Imagine a world without pop-ups, junk mail or blaring commercials in between your every waking breath, calming, quiet and peaceful. Lofty as it may sound, many of us are already pretty close to that vision, as we go through extensive lengths to avoid advertisement through subscriptions and services that offer ad-free experiences. However, as a consumer, there’s going to be some point where you want information about products and services that you’re considering purchasing and, as a business owner, you may be wondering how to capture the attention of an audience that’s making an increasing effort to block you out. As it would be, there happens to be a middle ground where consumers and businesses can willfully exchange valuable information to direct purchases: inbound marketing.
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The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial number. What that translates into is a steep curve for competition on your New Year’s promotional offers. Luckily, there are some basic tips to help you stand out from the competitors.
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Remember back in the old days when a Yellow Pages listing and a well-placed advertisement in the newspaper were all it took to market yourself? If so, you’re definitely showing your age right now. But more importantly, if you haven’t already, forget the marketing tactics that you used in the 90s and 2000s. Marketing has changed, and if you want to adapt with it, you’re probably going to need to hop on that inbound train sooner than later. This means two things: Content marketing and SEO.
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Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives?
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08 08 2017
The Key to Marketing Magic
There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this assessment isn’t always too far off the mark.
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The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer.
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11 07 2017
UX Writing and Why It’s Not Just a New Trend
Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the consumer.
