05 07 2016
Copywriting Lessons from Trader Joe’s
Now, I know what you’re thinking. Trader Joe’s is doing some guerrilla marketing, isn’t it?
Don’t worry—the advertisers haven’t bought me yet. This has nothing to do with advertising and everything to do with me stumbling across some marketing materials that have plenty of copywriting lessons to share.
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If you lived through the peak years of Irish rock band U2, you may remember Bono as the band’s charismatic front-runner, creative genius, and global philanthropist extraordinaire. Alternatively, you may remember him as “that guy who spent most of a decade loudly repeating ‘yeah’ over melodramatic guitar riffs.”
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Back in 2013, in response to a convention question, Wil Wheaton (yes, that Wil Wheaton) explained how he has grown to embrace and define the word “nerd.”
“When I was a little boy, people really teased me about [being a nerd] and made me feel like there was something wrong with me for loving those things. Now that I’m an adult, I’m a professional nerd, and the world has changed. I think we have realized that being a nerd is not about what you love but about how you love.
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02 02 2016
Rethinking the Social Media Landscape
For over a decade, entrepreneurs have struggled to fully harness the continually expanding influence of social media. According to recent polls, about 28 percent of all online activity is dedicated to social media consumption, so it should come as no surprise that 93 percent of marketers use social media for business. The importance of social media presence is taken as a given, basically granted as your first topic in Marketing 101.
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In an increasingly digital business landscape, failing to have an online presence can make or break a company’s monetary momentum.
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22 12 2015
Explaining New Media to My Dad
More than a few times over the past year, in the midst of going down an Internet rabbit hole, I’ve wondered what my dad would make of all this. A world of information at my fingertips; searches that beget endless questions. He still had dial-up when he died. The pixelated outer space sound would ping through his small condo while he would wait to check the messages in his AOL account.
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Somewhere in the mid-1950s, a revolution in advertising took place. While previous business models relied primarily on supply side economics, the new age of advertising saw opportunities to generate demand through innovative marketing practices. The behavioral sciences slowly started to work their way into advertising agencies and businesses began to devote substantial portions of their budgets to product promotion.
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October is here at last, and the witching hour of Halloween spooks and specters is drawing near. As I began to write, I figured there was no better time to address one of the most frightening aspects of many business’s marketing strategies:
Bad content management.
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29 09 2015
Blogging For Profit
Blogging can be an insanely powerful tool in the business world today. As a human face for a company, a blogger, armed with a unique and engaging voice, brings a built-in customer base who are already in love with the brand.
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22 09 2015
Making Inroads With Millennials
There’s been much ado about the millennial generation for the past few years. Whether decrying the cohort’s fondness for selfies or analyzing its symbiotic relationship with mobile devices and the Internet, there’s a glut of judgments and think pieces that attempt to define the attitudes and behavior of those born between 1980 and the early 2000s.
