Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me?
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While today’s world of content marketing isn’t as Wild West lawless as it used to be, it’s still safe to say the spectrum of options is long and varied. Whether your internal team handles your content needs (blogs, copywriting, etc.), you scour Fiverr looking for the most qualified candidate for one-off jobs, or you invest part of your budget into quality content marketing from a professional outside source, you get what you pay for.
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15 02 2017
Pop Culture Silver Linings
Here at Words by a Pro, we work with narratives. It’s our job to write stories surrounding brands. Orders often run along the lines of “informative but entertaining” or “professional but accessible.”
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Regardless of your political opinion, it’s safe to say 2017 has already been a year worth remembering. A controversial wave started rolling in last year, and the American people are surfing its surface around the web in all different directions.
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We’ve all had those insightful moments where a brilliant thought or idea rushes through our mind. It’s this time that we run to grab our pencil and paper and quickly jot down our fleeting thought. Did you ever feel like your brilliant idea became a complete flop once you put it into words? Sometimes it’s not our actual ideas that need tweaking, but rather the language we use to describe them.
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Visual content has taken over marketing campaigns, aided by advancements in technology and a continued drive by consumers to digest as much information as quickly as possible.
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On any given day, we end up writing in some manner or another—more than likely, it’s in an email format. That, at least, is simple–there’s no question about knowing your audience when you write a personal email. But for other types of writing, this becomes a bit more difficult to pin down.
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[We want a to give a quick shoutout and thanks to our friends at PR News, where this article originally ran (May 2, 2016 newsletter). You can also find it in the PR News Writer’s Guidebook, vol. 2 (200 pages of invaluable PR professional advice). Want a copy? Get $50 off with coupon code Friendwriters16.]
Keyword-based SEO is a trap.
Most of us know that keyword stuffing is a bad idea, but many of us aren’t aware that most of the effort put into keywords is of low consequence. Keywords shouldn’t be viewed as a primary metric but rather as a natural result of creating quality content that brings value to the target reader. Algorithms are smarter these days, and effective conversion comes from truly understanding the voice needed to reach the ideal target market.
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Marketing firms follow emerging demographics, so as Millennials transition from the spotlight to the steering wheel, the focus of the advertising industry will begin turning to upcoming generations.
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While the technology is still in the early stages of widespread social acceptance, some would say the future of advertising and marketing is an augmented one. In our digitally fueled business landscape, consumer immersion is shaping B2C creativity now more than ever, and it’s easy to see marketers taking advantage of the latest and quickest evolving platforms in immersive media: augmented and virtual reality.
