24 12 2018
A Christmas Twist: The 12 Days of Content
Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far.
But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly a month now.
Enough!
Logan Paul v. KSI fight ends in draw reports the BBC.
Yes, you read that correctly. The world renowned British Broadcasting Corporation provided minute-by-minute updates of an event precipitated by online beef between two of the world’s least likeable YouTube personalities: Britain’s favorite budding misogynist gaming vlogger KSI and esteemed Japanese corpse voyeur Logan Paul.
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17 07 2018
Policy and Procedure Documents Without Tears
If you are a professional writer in a corporate setting, and are extremely unlucky, you may be called upon to write policy and procedure (P&P) documents.
This is actually a good thing, for the company if not for you.
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09 02 2018
Trends in Digital Marketing: The Inbound Way
First published Nov. 16, 2016. Updated Feb. 9, 2018.
Imagine a world without pop-ups, junk mail or blaring commercials in between your every waking breath, calming, quiet and peaceful. Lofty as it may sound, many of us are already pretty close to that vision, as we go through extensive lengths to avoid advertisement through subscriptions and services that offer ad-free experiences. However, as a consumer, there’s going to be some point where you want information about products and services that you’re considering purchasing and, as a business owner, you may be wondering how to capture the attention of an audience that’s making an increasing effort to block you out. As it would be, there happens to be a middle ground where consumers and businesses can willfully exchange valuable information to direct purchases: inbound marketing.
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13 12 2017
The Flavours of English
In the 1964 movie My Fair Lady, excruciatingly British phonetics professor Henry Higgins worries about the fate of the English language. “In America,” he observes, “they haven’t used it for years.”
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07 11 2017
Is It Okay to Use the Word Hopefully?
There remains debate about whether this adverb is appropriate or not. According to an NPR article, thirty years ago a few famous grammarians decided to “vilify” the word. Prior to this, so they say, the word was used without complaint. After three decades of debate, most of us are now confused.
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20 06 2017
Misplaced and Dangling Modifiers
“Huh?” you may ask yourself. “I kinda remember hearing those words in high school English class, but I have no idea what they mean,” you may answer.
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Have you ever been reading something and reached the end of a sentence, then had to start reading the sentence again because you forgot what it was about? Do you think it was simply because it was a long sentence? Or were there other reasons?
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While today’s world of content marketing isn’t as Wild West lawless as it used to be, it’s still safe to say the spectrum of options is long and varied. Whether your internal team handles your content needs (blogs, copywriting, etc.), you scour Fiverr looking for the most qualified candidate for one-off jobs, or you invest part of your budget into quality content marketing from a professional outside source, you get what you pay for.
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Regardless of your political opinion, it’s safe to say 2017 has already been a year worth remembering. A controversial wave started rolling in last year, and the American people are surfing its surface around the web in all different directions.
