Technology Archives - Words by a Pro https://old.wordsbyapro.com/tag/technology/ Thu, 13 Oct 2016 19:43:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Technology Archives - Words by a Pro https://old.wordsbyapro.com/tag/technology/ 32 32 Augmented Advertising: Bridging the Divide Between Physical and Digital https://old.wordsbyapro.com/augmented-advertising-bridging-divide-physical-digital/?utm_source=rss&utm_medium=rss&utm_campaign=augmented-advertising-bridging-divide-physical-digital Tue, 19 Jul 2016 19:58:44 +0000 https://old.wordsbyapro.com/?p=1736 While the technology is still in the early stages of widespread social acceptance, some would say the future of advertising and marketing is an augmented one. In our digitally fueled business landscape, consumer immersion is shaping B2C creativity now more than ever, and it’s easy to see marketers taking advantage of the latest and quickest […]

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]]> Just the Facts: Technical Material for a Nontechnical Audience https://old.wordsbyapro.com/just-facts-technical-material-nontechnical-audience/?utm_source=rss&utm_medium=rss&utm_campaign=just-facts-technical-material-nontechnical-audience Tue, 07 Jun 2016 20:24:52 +0000 https://old.wordsbyapro.com/?p=1707 There is almost nothing as metaphorically, if not physically, painful as watching two people who don’t know what they’re talking about try to explain something to each other. It’s as if the two come away from the encounter with less collective knowledge than they started with. Writing can be like that, sometimes: You have to […]

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]]> Explaining New Media to My Dad https://old.wordsbyapro.com/explaining-new-media-to-my-dad/?utm_source=rss&utm_medium=rss&utm_campaign=explaining-new-media-to-my-dad Tue, 22 Dec 2015 17:46:20 +0000 https://old.wordsbyapro.com/?p=1542 More than a few times over the past year, in the midst of going down an Internet rabbit hole, I’ve wondered what my dad would make of all this. A world of information at my fingertips; searches that beget endless questions. He still had dial-up when he died. The pixelated outer space sound would ping […]

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]]> Lessons from 2015: Breaking Through in Contemporary Ad Space https://old.wordsbyapro.com/lessons-from-2015-breaking-through-in-contemporary-ad-space/?utm_source=rss&utm_medium=rss&utm_campaign=lessons-from-2015-breaking-through-in-contemporary-ad-space Wed, 25 Nov 2015 02:01:21 +0000 https://old.wordsbyapro.com/?p=1505 Somewhere in the mid-1950s, a revolution in advertising took place. While previous business models relied primarily on supply side economics, the new age of advertising saw opportunities to generate demand through innovative marketing practices. The behavioral sciences slowly started to work their way into advertising agencies and businesses began to devote substantial portions of their […]

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]]> Is Connectivity a Right? Gates and Zuckerberg Aim for Universal Internet access by 2020 https://old.wordsbyapro.com/is-connectivity-a-right-gates-and-zuckerberg-aim-for-universal-internet-access-by-2020/?utm_source=rss&utm_medium=rss&utm_campaign=is-connectivity-a-right-gates-and-zuckerberg-aim-for-universal-internet-access-by-2020 Tue, 06 Oct 2015 19:39:36 +0000 https://old.wordsbyapro.com/?p=1403 Recently, movers and pushers like Mark Zuckerberg and Bill Gates signed a declaration shooting for universal Internet access by the year 2020. Zuckerberg went so far as to call connectivity a human right, and a White House report categorized broadband Internet as a core utility much like electricity and water. As the people of the […]

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