social media Archives - Words by a Pro https://old.wordsbyapro.com/tag/social-media/ Fri, 02 Mar 2018 23:12:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg social media Archives - Words by a Pro https://old.wordsbyapro.com/tag/social-media/ 32 32 Cramming for Web Designers: How to Explain Inbound Marketing https://old.wordsbyapro.com/cramming-web-designers-explain-inbound-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=cramming-web-designers-explain-inbound-marketing Thu, 22 Feb 2018 15:34:21 +0000 https://old.wordsbyapro.com/?p=2603 EMERGENCY! Your clients want to try inbound marketing and are coming to you for help. What do you tell them? That you’re not a marketer? True, but you don’t need to be a marketing master to help them with it. Use this guide as a cheat sheet when your clients start grilling you to make […]

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]]> Generational Review: Understanding the Millennial Mindset https://old.wordsbyapro.com/generational-review-understanding-millennial-mindset/?utm_source=rss&utm_medium=rss&utm_campaign=generational-review-understanding-millennial-mindset Tue, 09 Aug 2016 18:43:06 +0000 https://old.wordsbyapro.com/?p=1750 Marketing firms follow emerging demographics, so as Millennials transition from the spotlight to the steering wheel, the focus of the advertising industry will begin turning to upcoming generations. It’s worth remembering, however, that advertising is always most effective when directed towards groups with disposable income, so as the job market improves, Millennials will increasingly meet […]

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]]> Augmented Advertising: Bridging the Divide Between Physical and Digital https://old.wordsbyapro.com/augmented-advertising-bridging-divide-physical-digital/?utm_source=rss&utm_medium=rss&utm_campaign=augmented-advertising-bridging-divide-physical-digital Tue, 19 Jul 2016 19:58:44 +0000 https://old.wordsbyapro.com/?p=1736 While the technology is still in the early stages of widespread social acceptance, some would say the future of advertising and marketing is an augmented one. In our digitally fueled business landscape, consumer immersion is shaping B2C creativity now more than ever, and it’s easy to see marketers taking advantage of the latest and quickest […]

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]]> Record Scratch: Marketing Lessons from an Album Flop https://old.wordsbyapro.com/record-scratch-marketing-lessons-album-flop/?utm_source=rss&utm_medium=rss&utm_campaign=record-scratch-marketing-lessons-album-flop Tue, 10 May 2016 22:44:25 +0000 https://old.wordsbyapro.com/?p=1683 If you lived through the peak years of Irish rock band U2, you may remember Bono as the band’s charismatic front-runner, creative genius, and global philanthropist extraordinaire. Alternatively, you may remember him as “that guy who spent most of a decade loudly repeating ‘yeah’ over melodramatic guitar riffs.” Unfortunately, there are those among us who […]

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]]> The Nerds Shall Inherit the Earth: How Fans Are Shaping Inbound Marketing and Mass Media https://old.wordsbyapro.com/the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media/?utm_source=rss&utm_medium=rss&utm_campaign=the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media Tue, 12 Apr 2016 18:57:17 +0000 https://old.wordsbyapro.com/?p=1655 Back in 2013, in response to a convention question, Wil Wheaton (yes, that Wil Wheaton) explained how he has grown to embrace and define the word “nerd.” “When I was a little boy, people really teased me about [being a nerd] and made me feel like there was something wrong with me for loving those […]

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]]> Rethinking the Social Media Landscape https://old.wordsbyapro.com/rethinking-the-social-media-landscape/?utm_source=rss&utm_medium=rss&utm_campaign=rethinking-the-social-media-landscape Tue, 02 Feb 2016 19:34:17 +0000 https://old.wordsbyapro.com/?p=1593 For over a decade, entrepreneurs have struggled to fully harness the continually expanding influence of social media. According to recent polls, about 28 percent of all online activity is dedicated to social media consumption, so it should come as no surprise that 93 percent of marketers use social media for business. The importance of social […]

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]]> Explaining New Media to My Dad https://old.wordsbyapro.com/explaining-new-media-to-my-dad/?utm_source=rss&utm_medium=rss&utm_campaign=explaining-new-media-to-my-dad Tue, 22 Dec 2015 17:46:20 +0000 https://old.wordsbyapro.com/?p=1542 More than a few times over the past year, in the midst of going down an Internet rabbit hole, I’ve wondered what my dad would make of all this. A world of information at my fingertips; searches that beget endless questions. He still had dial-up when he died. The pixelated outer space sound would ping […]

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]]> The Wild World of Social Media Fame and Failure https://old.wordsbyapro.com/the-wild-world-of-social-media-fame-and-failure/?utm_source=rss&utm_medium=rss&utm_campaign=the-wild-world-of-social-media-fame-and-failure Thu, 12 Nov 2015 05:02:58 +0000 https://old.wordsbyapro.com/?p=1456 Exposure, attention and the inevitable backlash associated with social media in a digital age is now a never-ending public obsession. Social sharing of every kind, be it through YouTube channels, online gaming or Instagram marketing, has contributed to the rise (and fall) of many online heroes and villains, and it will likely continue to do […]

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]]> Timing Your Social Media Posts https://old.wordsbyapro.com/timing-your-social-media-posts/?utm_source=rss&utm_medium=rss&utm_campaign=timing-your-social-media-posts Tue, 03 Nov 2015 21:14:42 +0000 https://old.wordsbyapro.com/?p=1440 As they say, timing is everything. The second hand of an increasingly anachronistic analog clock ticks through each moment of our lives and stops for no one. There are the occasions where we wish we could will time to move faster and just as many that leave us wondering in dismay where it all went. […]

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]]> Is Connectivity a Right? Gates and Zuckerberg Aim for Universal Internet access by 2020 https://old.wordsbyapro.com/is-connectivity-a-right-gates-and-zuckerberg-aim-for-universal-internet-access-by-2020/?utm_source=rss&utm_medium=rss&utm_campaign=is-connectivity-a-right-gates-and-zuckerberg-aim-for-universal-internet-access-by-2020 Tue, 06 Oct 2015 19:39:36 +0000 https://old.wordsbyapro.com/?p=1403 Recently, movers and pushers like Mark Zuckerberg and Bill Gates signed a declaration shooting for universal Internet access by the year 2020. Zuckerberg went so far as to call connectivity a human right, and a White House report categorized broadband Internet as a core utility much like electricity and water. As the people of the […]

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