small business Archives - Words by a Pro https://old.wordsbyapro.com/tag/small-business/ Fri, 20 Nov 2015 23:06:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg small business Archives - Words by a Pro https://old.wordsbyapro.com/tag/small-business/ 32 32 When Branding Misses the Mark https://old.wordsbyapro.com/when-branding-misses-the-mark/?utm_source=rss&utm_medium=rss&utm_campaign=when-branding-misses-the-mark Fri, 10 Jul 2015 16:55:00 +0000 https://old.wordsbyapro.com/?p=1228 The problem is timeless and universal: you think you know what someone else wants, deliver that whatever-it-is, and then find yourself mystified by the fact that the recipient isn’t thrilled by your offering. It happens with birthday presents, it happens on dates, and it happens when branding your business. Birthday presents and dates are one […]

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]]> Communication Breakdown: Why Your Marketing Has to Be Focused https://old.wordsbyapro.com/communication-breakdown-why-your-marketing-has-to-be-focused/?utm_source=rss&utm_medium=rss&utm_campaign=communication-breakdown-why-your-marketing-has-to-be-focused Tue, 09 Jun 2015 15:39:13 +0000 https://old.wordsbyapro.com/?p=1164 Q: What do landing the perfect job, finding your ideal mate, and winning friends all have in common? A: They all require you to know how to market yourself. Yes, it’s the reason people sweat interviews (and first dates), spend hours drafting cover letters, and even pay others to assemble their résumés — we don’t […]

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]]> Happiness Is a Warm Brand Name https://old.wordsbyapro.com/happiness-is-a-warm-brand-name/?utm_source=rss&utm_medium=rss&utm_campaign=happiness-is-a-warm-brand-name Tue, 16 Dec 2014 15:43:00 +0000 https://old.wordsbyapro.com/?p=844 One of the most internationally ubiquitous weapons, the Russian AK-47, has undergone a little makeover. The assault rifle was developed in the 1940s in the Soviet Union by Mikhail Kalashnikov, who died almost exactly one year ago. Prior to his death, the weapons engineer wrote of his “spiritual pain” in wondering if the AK-47 has […]

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]]> Does Your Lack of Website Make Your Business Invisible? https://old.wordsbyapro.com/does-your-lack-of-website-make-your-business-invisible/?utm_source=rss&utm_medium=rss&utm_campaign=does-your-lack-of-website-make-your-business-invisible Tue, 26 Aug 2014 16:00:47 +0000 https://old.wordsbyapro.com/?p=718 Can any business really exist without an online presence? This slightly existentialist question is really one of practicality rather than philosophy: 89 percent of consumers use search engines to learn more about businesses and the products or services they offer before making a purchase 71 percent of purchase decisions start out with an online search […]

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