sales writing Archives - Words by a Pro https://old.wordsbyapro.com/tag/sales-writing/ Wed, 28 Feb 2018 01:35:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg sales writing Archives - Words by a Pro https://old.wordsbyapro.com/tag/sales-writing/ 32 32 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> Content Marketing in a Fake News Era https://old.wordsbyapro.com/content-marketing-fake-news-era/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-fake-news-era Wed, 15 Nov 2017 23:37:59 +0000 https://old.wordsbyapro.com/?p=2515 To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of […]

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]]> Attention, B2B Companies: Stop Writing Boring Content https://old.wordsbyapro.com/attention-b2b-companies-stop-writing-boring-content/?utm_source=rss&utm_medium=rss&utm_campaign=attention-b2b-companies-stop-writing-boring-content Tue, 03 Oct 2017 17:33:14 +0000 https://old.wordsbyapro.com/?p=2244 There’s something terribly wrong with the current state of content marketing. Specifically, I’m referring to Business-to-Business (B2B) content marketing and its inherent lack of creativity. For writers in the modern era of content overload, this lack of creativity can be a death sentence. We all know that content producers don’t have long to get a […]

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]]> Questions for a Language Ninja: Why, Oh Why Will No One Read My Content? https://old.wordsbyapro.com/questions-language-ninja-oh-will-no-one-read-content/?utm_source=rss&utm_medium=rss&utm_campaign=questions-language-ninja-oh-will-no-one-read-content Tue, 29 Aug 2017 21:19:30 +0000 https://old.wordsbyapro.com/?p=2162 Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives? A: The Language Ninja has received so may questions […]

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]]> The Key to Marketing Magic https://old.wordsbyapro.com/key-marketing-magic/?utm_source=rss&utm_medium=rss&utm_campaign=key-marketing-magic Tue, 08 Aug 2017 22:22:43 +0000 https://old.wordsbyapro.com/?p=2157 There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this […]

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]]> UX Writing and Why It’s Not Just a New Trend https://old.wordsbyapro.com/ux-writing-not-just-new-trend/?utm_source=rss&utm_medium=rss&utm_campaign=ux-writing-not-just-new-trend Tue, 11 Jul 2017 22:18:18 +0000 https://old.wordsbyapro.com/?p=2143 Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the […]

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]]> What Makes a Good Call to Action https://old.wordsbyapro.com/makes-good-call-to-action/?utm_source=rss&utm_medium=rss&utm_campaign=makes-good-call-to-action Tue, 18 Apr 2017 19:20:15 +0000 https://old.wordsbyapro.com/?p=1974 When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a product was likely because they had a good Call to Action, or CTA. A CTA doesn’t just describe what a company is […]

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