marketing Archives - Words by a Pro https://old.wordsbyapro.com/tag/marketing/ Tue, 03 Apr 2018 20:02:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg marketing Archives - Words by a Pro https://old.wordsbyapro.com/tag/marketing/ 32 32 Stop Alienating Your Readers! Choose the Right POV https://old.wordsbyapro.com/stop-alienating-your-readers-choose-the-right-pov/?utm_source=rss&utm_medium=rss&utm_campaign=stop-alienating-your-readers-choose-the-right-pov Tue, 03 Apr 2018 19:50:55 +0000 https://old.wordsbyapro.com/?p=2842 I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even. The lesson I was watching involved content marketing and the choices writers face when drafting copy. Things started out fine. HubSpot explained that one of the first decisions a writer […]

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]]> 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> The Key to Marketing Magic https://old.wordsbyapro.com/key-marketing-magic/?utm_source=rss&utm_medium=rss&utm_campaign=key-marketing-magic Tue, 08 Aug 2017 22:22:43 +0000 https://old.wordsbyapro.com/?p=2157 There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this […]

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]]> Coming Full Circle: Customer Service in an Automated World https://old.wordsbyapro.com/coming-full-circle-customer-service-automated-world/?utm_source=rss&utm_medium=rss&utm_campaign=coming-full-circle-customer-service-automated-world Tue, 25 Jul 2017 18:59:55 +0000 https://old.wordsbyapro.com/?p=2147 The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer. It seems like just yesterday marketers were stressing more authentic human interaction between brand and customer, but IBM predicts that 85% of […]

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]]> UX Writing and Why It’s Not Just a New Trend https://old.wordsbyapro.com/ux-writing-not-just-new-trend/?utm_source=rss&utm_medium=rss&utm_campaign=ux-writing-not-just-new-trend Tue, 11 Jul 2017 22:18:18 +0000 https://old.wordsbyapro.com/?p=2143 Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the […]

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]]> The Kids Are Alright: Connecting to the Youth Online https://old.wordsbyapro.com/kids-alright-connecting-youth-online/?utm_source=rss&utm_medium=rss&utm_campaign=kids-alright-connecting-youth-online Tue, 16 May 2017 21:06:59 +0000 https://old.wordsbyapro.com/?p=2112 Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me? All right, adolescence and […]

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]]> What Makes a Good Call to Action https://old.wordsbyapro.com/makes-good-call-to-action/?utm_source=rss&utm_medium=rss&utm_campaign=makes-good-call-to-action Tue, 18 Apr 2017 19:20:15 +0000 https://old.wordsbyapro.com/?p=1974 When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a product was likely because they had a good Call to Action, or CTA. A CTA doesn’t just describe what a company is […]

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]]> Fake News, Alternative Facts, and the Value of Honest Content https://old.wordsbyapro.com/fake-news-alternative-facts-value-honest-content/?utm_source=rss&utm_medium=rss&utm_campaign=fake-news-alternative-facts-value-honest-content Tue, 31 Jan 2017 20:25:33 +0000 https://old.wordsbyapro.com/?p=1918 Regardless of your political opinion, it’s safe to say 2017 has already been a year worth remembering. A controversial wave started rolling in last year, and the American people are surfing its surface around the web in all different directions. Buzz terms and notable phrases like “fake news” and “alternative facts” can be seen floating […]

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]]> How Your Language Use Influences Your Marketing Strategy https://old.wordsbyapro.com/language-use-influences-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=language-use-influences-marketing-strategy Tue, 24 Jan 2017 10:30:00 +0000 https://old.wordsbyapro.com/?p=1912 We’ve all had those insightful moments where a brilliant thought or idea rushes through our mind. It’s this time that we run to grab our pencil and paper and quickly jot down our fleeting thought. Did you ever feel like your brilliant idea became a complete flop once you put it into words? Sometimes it’s […]

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]]> A Room with a View: Content Marketing Is More Visual Than Ever Before https://old.wordsbyapro.com/room-view-content-marketing-visual-ever/?utm_source=rss&utm_medium=rss&utm_campaign=room-view-content-marketing-visual-ever Thu, 27 Oct 2016 21:39:40 +0000 https://old.wordsbyapro.com/?p=1859 Visual content has taken over marketing campaigns, aided by advancements in technology and a continued drive by consumers to digest as much information as quickly as possible. Smartphones and tablets in hands all over the world means potential advertising real estate in every pocket and a marketing pitch in every messenger bag. Today, content marketing […]

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