effective copy Archives - Words by a Pro

UX Writing and Why It’s Not Just a New Trend

Brandon Harville — Tue, 11 Jul 2017 22:18:18 +0000

Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the […]

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Questions for a Language Ninja: Overused Words and Slaying that Content

Holly Troupe — Wed, 05 Apr 2017 22:22:14 +0000

Q: What would you say are the most overused words from the past year? I nominate “pivot.” Yes, the word “pivot” – a word that was previously only used in osteopathic and Jazz dance applications – has been tossed around quite brutally, particularly on cable news channels. The Ninja agrees that as an indication of […]

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Flesch out Your Words: How Accessible Is Your Writing?

Greg Hill — Tue, 14 Mar 2017 21:35:24 +0000

I used to think I was a great writer. Of course, that was back in eighth grade, before I had any serious education or formal training in the craft. Back then, all it took to be a great writer (in my mind, at least) was a great vocabulary and a desire to cram big words […]

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Copywriting Lessons from Trader Joe’s

Greg Hill — Tue, 05 Jul 2016 09:30:06 +0000

Now, I know what you’re thinking. Trader Joe’s is doing some guerrilla marketing, isn’t it? Don’t worry—the advertisers haven’t bought me yet. This has nothing to do with advertising and everything to do with me stumbling across some marketing materials that have plenty of copywriting lessons to share. Disclaimer: I’ve never shopped at Trader Joe’s. I […]

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Just the Facts: Technical Material for a Nontechnical Audience

Morris Vaughan — Tue, 07 Jun 2016 20:24:52 +0000

There is almost nothing as metaphorically, if not physically, painful as watching two people who don’t know what they’re talking about try to explain something to each other. It’s as if the two come away from the encounter with less collective knowledge than they started with. Writing can be like that, sometimes: You have to […]

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Content Revolt: 5 Copywriting Mistakes That Make Us Lose Sleep

Greg Hill — Wed, 30 Mar 2016 18:32:35 +0000

Copywriting is a peculiar thing. Online copy and business-directed content don’t follow the same rules as other literary and journalistic works. Copywriting is looser in many ways, and it offers more flexibility in tone and style. However, this doesn’t mean that you can cram your writing with whatever you want and expect it to work […]

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