copywriting Archives - Words by a Pro https://old.wordsbyapro.com/tag/copywriting/ Fri, 09 Sep 2022 21:49:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg copywriting Archives - Words by a Pro https://old.wordsbyapro.com/tag/copywriting/ 32 32 A Christmas Twist: The 12 Days of Content https://old.wordsbyapro.com/a-christmas-twist-the-12-days-of-content/?utm_source=rss&utm_medium=rss&utm_campaign=a-christmas-twist-the-12-days-of-content Mon, 24 Dec 2018 22:46:27 +0000 https://old.wordsbyapro.com/?p=2977 Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far. But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly […]

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]]> Stop Alienating Your Readers! Choose the Right POV https://old.wordsbyapro.com/stop-alienating-your-readers-choose-the-right-pov/?utm_source=rss&utm_medium=rss&utm_campaign=stop-alienating-your-readers-choose-the-right-pov Tue, 03 Apr 2018 19:50:55 +0000 https://old.wordsbyapro.com/?p=2842 I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even. The lesson I was watching involved content marketing and the choices writers face when drafting copy. Things started out fine. HubSpot explained that one of the first decisions a writer […]

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]]> Citation Needed: Why Your Writing Depends on Citing Your Sources https://old.wordsbyapro.com/citation-needed-writing-depends-citing-sources/?utm_source=rss&utm_medium=rss&utm_campaign=citation-needed-writing-depends-citing-sources Tue, 17 Oct 2017 20:47:13 +0000 https://old.wordsbyapro.com/?p=2283 Journalists, academics, and Wikipedia contributors have widely varying abilities to put together coherent sentences, but they all know this: Unless it’s a firsthand account, something stated as a fact, without a source to back it up, is merely an opinion. Of course, there are many ways to cite sources, and there is a time and […]

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]]> UX Writing and Why It’s Not Just a New Trend https://old.wordsbyapro.com/ux-writing-not-just-new-trend/?utm_source=rss&utm_medium=rss&utm_campaign=ux-writing-not-just-new-trend Tue, 11 Jul 2017 22:18:18 +0000 https://old.wordsbyapro.com/?p=2143 Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the […]

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]]> Flesch out Your Words: How Accessible Is Your Writing? https://old.wordsbyapro.com/flesch-words-accessible-writing/?utm_source=rss&utm_medium=rss&utm_campaign=flesch-words-accessible-writing https://old.wordsbyapro.com/flesch-words-accessible-writing/#comments Tue, 14 Mar 2017 21:35:24 +0000 https://old.wordsbyapro.com/?p=1950 I used to think I was a great writer. Of course, that was back in eighth grade, before I had any serious education or formal training in the craft. Back then, all it took to be a great writer (in my mind, at least) was a great vocabulary and a desire to cram big words […]

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]]> https://old.wordsbyapro.com/flesch-words-accessible-writing/feed/ 10 Content Revolt: 5 Copywriting Mistakes That Make Us Lose Sleep https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/?utm_source=rss&utm_medium=rss&utm_campaign=content-revolt-5-copywriting-mistakes-make-us-lose-sleep https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/#comments Wed, 30 Mar 2016 18:32:35 +0000 https://old.wordsbyapro.com/?p=1637 Copywriting is a peculiar thing. Online copy and business-directed content don’t follow the same rules as other literary and journalistic works. Copywriting is looser in many ways, and it offers more flexibility in tone and style. However, this doesn’t mean that you can cram your writing with whatever you want and expect it to work […]

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]]> https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/feed/ 10 Don’t Be a Freakin’ Idiom https://old.wordsbyapro.com/dont-be-a-freakin-idiom/?utm_source=rss&utm_medium=rss&utm_campaign=dont-be-a-freakin-idiom https://old.wordsbyapro.com/dont-be-a-freakin-idiom/#comments Tue, 20 Oct 2015 22:08:21 +0000 https://old.wordsbyapro.com/?p=1425 Upon receiving my edits on an academic paper recently, the author—a non-native English speaker—questioned why I had changed “for reason of” to “for reasons of,” when there was only one reason cited in that sentence. It was a reasonable question for which I didn’t have a good answer, except that “for reasons of” is much […]

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]]> https://old.wordsbyapro.com/dont-be-a-freakin-idiom/feed/ 1 Can the Clichés! https://old.wordsbyapro.com/can-the-cliches/?utm_source=rss&utm_medium=rss&utm_campaign=can-the-cliches Tue, 08 Sep 2015 19:29:50 +0000 https://old.wordsbyapro.com/?p=1313 They’re tried-and-true, but they’ve been around the block a few times. They’re shopworn, threadbare, and coming apart at the seams. It’s time to put them out to pasture. Yep, we’re talking about clichés today: those overused phrases and metaphors that somehow, despite your best efforts, find their way into your writing. First, what exactly is […]

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