content creation Archives - Words by a Pro https://old.wordsbyapro.com/tag/content-creation/ Thu, 13 Oct 2016 19:21:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg content creation Archives - Words by a Pro https://old.wordsbyapro.com/tag/content-creation/ 32 32 Explaining New Media to My Dad https://old.wordsbyapro.com/explaining-new-media-to-my-dad/?utm_source=rss&utm_medium=rss&utm_campaign=explaining-new-media-to-my-dad Tue, 22 Dec 2015 17:46:20 +0000 https://old.wordsbyapro.com/?p=1542 More than a few times over the past year, in the midst of going down an Internet rabbit hole, I’ve wondered what my dad would make of all this. A world of information at my fingertips; searches that beget endless questions. He still had dial-up when he died. The pixelated outer space sound would ping […]

The post Explaining New Media to My Dad appeared first on Words by a Pro.

]]> Marketing Matters: 5 Scary Habits That Are Killing Your Content https://old.wordsbyapro.com/marketing-matters-5-scary-habits-that-are-killing-your-content/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-matters-5-scary-habits-that-are-killing-your-content https://old.wordsbyapro.com/marketing-matters-5-scary-habits-that-are-killing-your-content/#comments Tue, 13 Oct 2015 23:21:28 +0000 https://old.wordsbyapro.com/?p=1416 October is here at last, and the witching hour of Halloween spooks and specters is drawing near. As I began to write, I figured there was no better time to address one of the most frightening aspects of many business’s marketing strategies: Bad content management. Yes, friends, your improperly conducted content strategy is a menace […]

The post Marketing Matters: 5 Scary Habits That Are Killing Your Content appeared first on Words by a Pro.

]]> https://old.wordsbyapro.com/marketing-matters-5-scary-habits-that-are-killing-your-content/feed/ 14 Goldfish vs. Humans https://old.wordsbyapro.com/goldfish-vs-humans/?utm_source=rss&utm_medium=rss&utm_campaign=goldfish-vs-humans Tue, 21 Jul 2015 19:49:56 +0000 https://old.wordsbyapro.com/?p=1247 Last week I was riding the 7 train uptown from Grand Central a few hours after the morning rush. There were no strap-hangers, but most of the seats were occupied. I couldn’t help but observe my fellow riders, the majority of whom were engaged with the small screen before them. A car full of necks […]

The post Goldfish vs. Humans appeared first on Words by a Pro.

]]> Communication Breakdown: Why Your Marketing Has to Be Focused https://old.wordsbyapro.com/communication-breakdown-why-your-marketing-has-to-be-focused/?utm_source=rss&utm_medium=rss&utm_campaign=communication-breakdown-why-your-marketing-has-to-be-focused Tue, 09 Jun 2015 15:39:13 +0000 https://old.wordsbyapro.com/?p=1164 Q: What do landing the perfect job, finding your ideal mate, and winning friends all have in common? A: They all require you to know how to market yourself. Yes, it’s the reason people sweat interviews (and first dates), spend hours drafting cover letters, and even pay others to assemble their résumés — we don’t […]

The post Communication Breakdown: Why Your Marketing Has to Be Focused appeared first on Words by a Pro.

]]> Website Copywriting, Will You Be My Valentine? https://old.wordsbyapro.com/website-copywriting-will-you-be-my-valentine/?utm_source=rss&utm_medium=rss&utm_campaign=website-copywriting-will-you-be-my-valentine Tue, 10 Feb 2015 14:43:03 +0000 https://old.wordsbyapro.com/?p=936 I’ve always had a thing for Valentine’s Day that I can’t explain. Maybe it’s the incongruous combination of red and pink. Or maybe it’s the stupid puns on hokey valentines and cheap, terrible candy. Could be the hearts, because I really do love hearts. Beyond all those solidly rational reasons, though, my absolute favorite thing […]

The post Website Copywriting, Will You Be My Valentine? appeared first on Words by a Pro.

]]> Online Written Content: Simple Commodity or Process-Based Creative Endeavor? https://old.wordsbyapro.com/online-written-content-simple-commodity-or-process-based-creative-endeavor/?utm_source=rss&utm_medium=rss&utm_campaign=online-written-content-simple-commodity-or-process-based-creative-endeavor Tue, 14 Oct 2014 18:22:20 +0000 https://old.wordsbyapro.com/?p=777 Commodities have been on my mind as of late. I’m not talking about the “Trading Spaces” kind, but rather those that are mistaken for commodities when they’re actually not — especially services. This all came about when a client of mine requested that we chat about a new direction for his company’s blogs. We’d been […]

The post Online Written Content: Simple Commodity or Process-Based Creative Endeavor? appeared first on Words by a Pro.

]]>