content Archives - Words by a Pro https://old.wordsbyapro.com/tag/content-2/ Tue, 03 Apr 2018 20:02:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg content Archives - Words by a Pro https://old.wordsbyapro.com/tag/content-2/ 32 32 Stop Alienating Your Readers! Choose the Right POV https://old.wordsbyapro.com/stop-alienating-your-readers-choose-the-right-pov/?utm_source=rss&utm_medium=rss&utm_campaign=stop-alienating-your-readers-choose-the-right-pov Tue, 03 Apr 2018 19:50:55 +0000 https://old.wordsbyapro.com/?p=2842 I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even. The lesson I was watching involved content marketing and the choices writers face when drafting copy. Things started out fine. HubSpot explained that one of the first decisions a writer […]

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]]> 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> Content Marketing and SEO: Is There a Perfect Formula? https://old.wordsbyapro.com/content-marketing-and-seo-perfect-formula/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-and-seo-perfect-formula Wed, 01 Nov 2017 20:56:41 +0000 https://old.wordsbyapro.com/?p=2453 Remember back in the old days when a Yellow Pages listing and a well-placed advertisement in the newspaper were all it took to market yourself? If so, you’re definitely showing your age right now. But more importantly, if you haven’t already, forget the marketing tactics that you used in the 90s and 2000s. Marketing has […]

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]]> Questions for a Language Ninja: Why, Oh Why Will No One Read My Content? https://old.wordsbyapro.com/questions-language-ninja-oh-will-no-one-read-content/?utm_source=rss&utm_medium=rss&utm_campaign=questions-language-ninja-oh-will-no-one-read-content Tue, 29 Aug 2017 21:19:30 +0000 https://old.wordsbyapro.com/?p=2162 Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives? A: The Language Ninja has received so may questions […]

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]]> The Key to Marketing Magic https://old.wordsbyapro.com/key-marketing-magic/?utm_source=rss&utm_medium=rss&utm_campaign=key-marketing-magic Tue, 08 Aug 2017 22:22:43 +0000 https://old.wordsbyapro.com/?p=2157 There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this […]

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]]> How Your Language Use Influences Your Marketing Strategy https://old.wordsbyapro.com/language-use-influences-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=language-use-influences-marketing-strategy Tue, 24 Jan 2017 10:30:00 +0000 https://old.wordsbyapro.com/?p=1912 We’ve all had those insightful moments where a brilliant thought or idea rushes through our mind. It’s this time that we run to grab our pencil and paper and quickly jot down our fleeting thought. Did you ever feel like your brilliant idea became a complete flop once you put it into words? Sometimes it’s […]

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]]> Angels and Brats: Which One Are You? https://old.wordsbyapro.com/angels-brats-which-one-are-you/?utm_source=rss&utm_medium=rss&utm_campaign=angels-brats-which-one-are-you Tue, 24 May 2016 18:13:38 +0000 https://old.wordsbyapro.com/?p=1691 To put broad strokes on the canvas of writing and editing merely for over-simplification, there are two overarching types of writers and editors: the brats and the angels. How they behave is distinctly different due to their different roles. The good news is, once a writer or an editor recognizes he or she behaves in […]

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]]> The Nerds Shall Inherit the Earth: How Fans Are Shaping Inbound Marketing and Mass Media https://old.wordsbyapro.com/the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media/?utm_source=rss&utm_medium=rss&utm_campaign=the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media Tue, 12 Apr 2016 18:57:17 +0000 https://old.wordsbyapro.com/?p=1655 Back in 2013, in response to a convention question, Wil Wheaton (yes, that Wil Wheaton) explained how he has grown to embrace and define the word “nerd.” “When I was a little boy, people really teased me about [being a nerd] and made me feel like there was something wrong with me for loving those […]

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]]> Content Revolt: 5 Copywriting Mistakes That Make Us Lose Sleep https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/?utm_source=rss&utm_medium=rss&utm_campaign=content-revolt-5-copywriting-mistakes-make-us-lose-sleep https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/#comments Wed, 30 Mar 2016 18:32:35 +0000 https://old.wordsbyapro.com/?p=1637 Copywriting is a peculiar thing. Online copy and business-directed content don’t follow the same rules as other literary and journalistic works. Copywriting is looser in many ways, and it offers more flexibility in tone and style. However, this doesn’t mean that you can cram your writing with whatever you want and expect it to work […]

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]]> https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/feed/ 10 Humor Me: When to Use (and Avoid) Humor in Your Writing https://old.wordsbyapro.com/humor-me-when-to-use-and-avoid-humor-in-your-writing/?utm_source=rss&utm_medium=rss&utm_campaign=humor-me-when-to-use-and-avoid-humor-in-your-writing Tue, 16 Feb 2016 18:35:23 +0000 https://old.wordsbyapro.com/?p=1609 It’s fairly safe to say that no one knows how to write humor. The great modern humor essayists – Dave Barry, P. J. O’Rourke, and the late Lewis Grizzard and Erma Bombeck, among many others –do it naturally, instinctively knowing just what turn of phrase and clever irony readers will find funny, but they probably […]

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