communication Archives - Words by a Pro https://old.wordsbyapro.com/tag/communication/ Tue, 03 Apr 2018 20:02:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg communication Archives - Words by a Pro https://old.wordsbyapro.com/tag/communication/ 32 32 Stop Alienating Your Readers! Choose the Right POV https://old.wordsbyapro.com/stop-alienating-your-readers-choose-the-right-pov/?utm_source=rss&utm_medium=rss&utm_campaign=stop-alienating-your-readers-choose-the-right-pov Tue, 03 Apr 2018 19:50:55 +0000 https://old.wordsbyapro.com/?p=2842 I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even. The lesson I was watching involved content marketing and the choices writers face when drafting copy. Things started out fine. HubSpot explained that one of the first decisions a writer […]

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]]> The Flavours of English https://old.wordsbyapro.com/the-flavours-of-english/?utm_source=rss&utm_medium=rss&utm_campaign=the-flavours-of-english Wed, 13 Dec 2017 21:25:28 +0000 https://old.wordsbyapro.com/?p=2545 In the 1964 movie My Fair Lady, excruciatingly British phonetics professor Henry Higgins worries about the fate of the English language. “In America,” he observes, “they haven’t used it for years.” If you write or edit English prose for hire, you may be called upon to ensure a piece follows the spelling, grammar, and punctuation […]

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]]> Is It Okay to Use the Word Hopefully? https://old.wordsbyapro.com/when-to-use-word-hopefully/?utm_source=rss&utm_medium=rss&utm_campaign=when-to-use-word-hopefully Tue, 07 Nov 2017 21:15:58 +0000 https://old.wordsbyapro.com/?p=2456 There remains debate about whether this adverb is appropriate or not. According to an NPR article, thirty years ago a few famous grammarians decided to “vilify” the word. Prior to this, so they say, the word was used without complaint. After three decades of debate, most of us are now confused. I like to quote […]

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]]> Questions for a Language Ninja: Why, Oh Why Will No One Read My Content? https://old.wordsbyapro.com/questions-language-ninja-oh-will-no-one-read-content/?utm_source=rss&utm_medium=rss&utm_campaign=questions-language-ninja-oh-will-no-one-read-content Tue, 29 Aug 2017 21:19:30 +0000 https://old.wordsbyapro.com/?p=2162 Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives? A: The Language Ninja has received so may questions […]

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]]> The Key to Marketing Magic https://old.wordsbyapro.com/key-marketing-magic/?utm_source=rss&utm_medium=rss&utm_campaign=key-marketing-magic Tue, 08 Aug 2017 22:22:43 +0000 https://old.wordsbyapro.com/?p=2157 There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this […]

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]]> Coming Full Circle: Customer Service in an Automated World https://old.wordsbyapro.com/coming-full-circle-customer-service-automated-world/?utm_source=rss&utm_medium=rss&utm_campaign=coming-full-circle-customer-service-automated-world Tue, 25 Jul 2017 18:59:55 +0000 https://old.wordsbyapro.com/?p=2147 The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer. It seems like just yesterday marketers were stressing more authentic human interaction between brand and customer, but IBM predicts that 85% of […]

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]]> UX Writing and Why It’s Not Just a New Trend https://old.wordsbyapro.com/ux-writing-not-just-new-trend/?utm_source=rss&utm_medium=rss&utm_campaign=ux-writing-not-just-new-trend Tue, 11 Jul 2017 22:18:18 +0000 https://old.wordsbyapro.com/?p=2143 Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the […]

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]]> Questions for a Language Ninja: How Do I Give My Résumé Some Undeserved Pizzazz? https://old.wordsbyapro.com/questions-language-ninja-give-resume-undeserved-pizzazz/?utm_source=rss&utm_medium=rss&utm_campaign=questions-language-ninja-give-resume-undeserved-pizzazz Tue, 13 Jun 2017 16:59:38 +0000 https://old.wordsbyapro.com/?p=2128 The weather is warm, the sky is the color of a bottle of Bombay Sapphire, and The Language Ninja is taking a break from her poolside Mango Colada Cooler to address some pressing language issues. She will then take a well-deserved nap. Let’s get cracking! Q: I’m currently looking for a new job, but I’m […]

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]]> The Kids Are Alright: Connecting to the Youth Online https://old.wordsbyapro.com/kids-alright-connecting-youth-online/?utm_source=rss&utm_medium=rss&utm_campaign=kids-alright-connecting-youth-online Tue, 16 May 2017 21:06:59 +0000 https://old.wordsbyapro.com/?p=2112 Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me? All right, adolescence and […]

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]]> What Makes a Good Call to Action https://old.wordsbyapro.com/makes-good-call-to-action/?utm_source=rss&utm_medium=rss&utm_campaign=makes-good-call-to-action Tue, 18 Apr 2017 19:20:15 +0000 https://old.wordsbyapro.com/?p=1974 When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a product was likely because they had a good Call to Action, or CTA. A CTA doesn’t just describe what a company is […]

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