branding Archives - Words by a Pro https://old.wordsbyapro.com/tag/branding/ Fri, 09 Sep 2022 21:49:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg branding Archives - Words by a Pro https://old.wordsbyapro.com/tag/branding/ 32 32 A Christmas Twist: The 12 Days of Content https://old.wordsbyapro.com/a-christmas-twist-the-12-days-of-content/?utm_source=rss&utm_medium=rss&utm_campaign=a-christmas-twist-the-12-days-of-content Mon, 24 Dec 2018 22:46:27 +0000 https://old.wordsbyapro.com/?p=2977 Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far. But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly […]

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]]> 3 Trends That Will Define Your Future Mobile Marketing Strategy https://old.wordsbyapro.com/3-trends-that-will-define-your-future-mobile-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=3-trends-that-will-define-your-future-mobile-marketing-strategy Tue, 11 Sep 2018 19:35:55 +0000 https://old.wordsbyapro.com/?p=2922 As a marketer, you don’t need me to tell you how important mobile is for your marketing strategy. Even back in 2016, users spent over 3 hours per day on their mobile devices. In the latter half of 2018, I’m willing to bet it’s even more. It’s crazy to think about how prolific these mobile […]

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]]> 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> The Kids Are Alright: Connecting to the Youth Online https://old.wordsbyapro.com/kids-alright-connecting-youth-online/?utm_source=rss&utm_medium=rss&utm_campaign=kids-alright-connecting-youth-online Tue, 16 May 2017 21:06:59 +0000 https://old.wordsbyapro.com/?p=2112 Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me? All right, adolescence and […]

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]]> How Your Language Use Influences Your Marketing Strategy https://old.wordsbyapro.com/language-use-influences-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=language-use-influences-marketing-strategy Tue, 24 Jan 2017 10:30:00 +0000 https://old.wordsbyapro.com/?p=1912 We’ve all had those insightful moments where a brilliant thought or idea rushes through our mind. It’s this time that we run to grab our pencil and paper and quickly jot down our fleeting thought. Did you ever feel like your brilliant idea became a complete flop once you put it into words? Sometimes it’s […]

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]]> A Room with a View: Content Marketing Is More Visual Than Ever Before https://old.wordsbyapro.com/room-view-content-marketing-visual-ever/?utm_source=rss&utm_medium=rss&utm_campaign=room-view-content-marketing-visual-ever Thu, 27 Oct 2016 21:39:40 +0000 https://old.wordsbyapro.com/?p=1859 Visual content has taken over marketing campaigns, aided by advancements in technology and a continued drive by consumers to digest as much information as quickly as possible. Smartphones and tablets in hands all over the world means potential advertising real estate in every pocket and a marketing pitch in every messenger bag. Today, content marketing […]

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]]> Record Scratch: Marketing Lessons from an Album Flop https://old.wordsbyapro.com/record-scratch-marketing-lessons-album-flop/?utm_source=rss&utm_medium=rss&utm_campaign=record-scratch-marketing-lessons-album-flop Tue, 10 May 2016 22:44:25 +0000 https://old.wordsbyapro.com/?p=1683 If you lived through the peak years of Irish rock band U2, you may remember Bono as the band’s charismatic front-runner, creative genius, and global philanthropist extraordinaire. Alternatively, you may remember him as “that guy who spent most of a decade loudly repeating ‘yeah’ over melodramatic guitar riffs.” Unfortunately, there are those among us who […]

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]]> Rethinking the Social Media Landscape https://old.wordsbyapro.com/rethinking-the-social-media-landscape/?utm_source=rss&utm_medium=rss&utm_campaign=rethinking-the-social-media-landscape Tue, 02 Feb 2016 19:34:17 +0000 https://old.wordsbyapro.com/?p=1593 For over a decade, entrepreneurs have struggled to fully harness the continually expanding influence of social media. According to recent polls, about 28 percent of all online activity is dedicated to social media consumption, so it should come as no surprise that 93 percent of marketers use social media for business. The importance of social […]

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]]> Lessons from 2015: Breaking Through in Contemporary Ad Space https://old.wordsbyapro.com/lessons-from-2015-breaking-through-in-contemporary-ad-space/?utm_source=rss&utm_medium=rss&utm_campaign=lessons-from-2015-breaking-through-in-contemporary-ad-space Wed, 25 Nov 2015 02:01:21 +0000 https://old.wordsbyapro.com/?p=1505 Somewhere in the mid-1950s, a revolution in advertising took place. While previous business models relied primarily on supply side economics, the new age of advertising saw opportunities to generate demand through innovative marketing practices. The behavioral sciences slowly started to work their way into advertising agencies and businesses began to devote substantial portions of their […]

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]]> The Wild World of Social Media Fame and Failure https://old.wordsbyapro.com/the-wild-world-of-social-media-fame-and-failure/?utm_source=rss&utm_medium=rss&utm_campaign=the-wild-world-of-social-media-fame-and-failure Thu, 12 Nov 2015 05:02:58 +0000 https://old.wordsbyapro.com/?p=1456 Exposure, attention and the inevitable backlash associated with social media in a digital age is now a never-ending public obsession. Social sharing of every kind, be it through YouTube channels, online gaming or Instagram marketing, has contributed to the rise (and fall) of many online heroes and villains, and it will likely continue to do […]

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