advertising Archives - Words by a Pro https://old.wordsbyapro.com/tag/advertising/ Fri, 02 Mar 2018 23:12:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg advertising Archives - Words by a Pro https://old.wordsbyapro.com/tag/advertising/ 32 32 Cramming for Web Designers: How to Explain Inbound Marketing https://old.wordsbyapro.com/cramming-web-designers-explain-inbound-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=cramming-web-designers-explain-inbound-marketing Thu, 22 Feb 2018 15:34:21 +0000 https://old.wordsbyapro.com/?p=2603 EMERGENCY! Your clients want to try inbound marketing and are coming to you for help. What do you tell them? That you’re not a marketer? True, but you don’t need to be a marketing master to help them with it. Use this guide as a cheat sheet when your clients start grilling you to make […]

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]]> 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> Content Marketing in a Fake News Era https://old.wordsbyapro.com/content-marketing-fake-news-era/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-fake-news-era Wed, 15 Nov 2017 23:37:59 +0000 https://old.wordsbyapro.com/?p=2515 To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of […]

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]]> The Key to Marketing Magic https://old.wordsbyapro.com/key-marketing-magic/?utm_source=rss&utm_medium=rss&utm_campaign=key-marketing-magic Tue, 08 Aug 2017 22:22:43 +0000 https://old.wordsbyapro.com/?p=2157 There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this […]

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]]> What Makes a Good Call to Action https://old.wordsbyapro.com/makes-good-call-to-action/?utm_source=rss&utm_medium=rss&utm_campaign=makes-good-call-to-action Tue, 18 Apr 2017 19:20:15 +0000 https://old.wordsbyapro.com/?p=1974 When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a product was likely because they had a good Call to Action, or CTA. A CTA doesn’t just describe what a company is […]

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]]> Pop Culture Silver Linings https://old.wordsbyapro.com/pop-culture-silver-linings/?utm_source=rss&utm_medium=rss&utm_campaign=pop-culture-silver-linings Wed, 15 Feb 2017 16:00:26 +0000 https://old.wordsbyapro.com/?p=1925 Here at Words by a Pro, we work with narratives. It’s our job to write stories surrounding brands. Orders often run along the lines of “informative but entertaining” or “professional but accessible.” Occasionally we’ll receive a client looking for copy that’s a bit edgier, or sometimes a business in a technical field wants a rigorously […]

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]]> Generational Review: Understanding the Millennial Mindset https://old.wordsbyapro.com/generational-review-understanding-millennial-mindset/?utm_source=rss&utm_medium=rss&utm_campaign=generational-review-understanding-millennial-mindset Tue, 09 Aug 2016 18:43:06 +0000 https://old.wordsbyapro.com/?p=1750 Marketing firms follow emerging demographics, so as Millennials transition from the spotlight to the steering wheel, the focus of the advertising industry will begin turning to upcoming generations. It’s worth remembering, however, that advertising is always most effective when directed towards groups with disposable income, so as the job market improves, Millennials will increasingly meet […]

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]]> Augmented Advertising: Bridging the Divide Between Physical and Digital https://old.wordsbyapro.com/augmented-advertising-bridging-divide-physical-digital/?utm_source=rss&utm_medium=rss&utm_campaign=augmented-advertising-bridging-divide-physical-digital Tue, 19 Jul 2016 19:58:44 +0000 https://old.wordsbyapro.com/?p=1736 While the technology is still in the early stages of widespread social acceptance, some would say the future of advertising and marketing is an augmented one. In our digitally fueled business landscape, consumer immersion is shaping B2C creativity now more than ever, and it’s easy to see marketers taking advantage of the latest and quickest […]

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]]> Copywriting Lessons from Trader Joe’s https://old.wordsbyapro.com/copywriting-lessons-trader-joes/?utm_source=rss&utm_medium=rss&utm_campaign=copywriting-lessons-trader-joes https://old.wordsbyapro.com/copywriting-lessons-trader-joes/#comments Tue, 05 Jul 2016 09:30:06 +0000 https://old.wordsbyapro.com/?p=1719 Now, I know what you’re thinking. Trader Joe’s is doing some guerrilla marketing, isn’t it? Don’t worry—the advertisers haven’t bought me yet. This has nothing to do with advertising and everything to do with me stumbling across some marketing materials that have plenty of copywriting lessons to share.  Disclaimer: I’ve never shopped at Trader Joe’s. I […]

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]]> https://old.wordsbyapro.com/copywriting-lessons-trader-joes/feed/ 12 Record Scratch: Marketing Lessons from an Album Flop https://old.wordsbyapro.com/record-scratch-marketing-lessons-album-flop/?utm_source=rss&utm_medium=rss&utm_campaign=record-scratch-marketing-lessons-album-flop Tue, 10 May 2016 22:44:25 +0000 https://old.wordsbyapro.com/?p=1683 If you lived through the peak years of Irish rock band U2, you may remember Bono as the band’s charismatic front-runner, creative genius, and global philanthropist extraordinaire. Alternatively, you may remember him as “that guy who spent most of a decade loudly repeating ‘yeah’ over melodramatic guitar riffs.” Unfortunately, there are those among us who […]

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