The advertising world lives by eye-catching design and copy, so when the Las Vegas chapter of the American Advertising Federation needed a website rewrite, they knew that creativity had to count. They wanted to express their branch individuality while remaining true to the mission of the national organization. At the same time, the site obviously still had plenty of factual information to convey, so they couldn’t risk overly involved writing that might blur the necessary details.

Our pros stepped in to craft the fun, quippy copy that AAFLV felt would fit just right with their spiffy new site design, while hitting all the bullet points the site needs to deliver for new and prospective members.

PlusFour: Professional Debt Recovery Services

You can make whatever jokes you want about debt collectors. Rick Bennett, owner of PlusFour, Inc. has heard them all, so it won’t hurt his feelings. What he definitely didn’t want, though, was for the newly redesigned website for his own debt collection business to feel like a punch line.

Rick’s marketing agency asked Words by a Pro to create a comprehensive website write-up that would help dispel some of the myths surrounding commercial debt collection and replace misunderstanding with well-researched facts and explanations. The result? Clean, professional website copy you can take to the bank.

Learnactive

Learnactive is one of the top human resources and organizational development consultants in the United Arab Emirates, balancing effective educational training with cultural sensitivity to develop innovative HR solutions that help improve businesses from the inside out.

When faced with a website redesign and rewrite, Learnactive turned to our pros to for help with their own organizational efforts. As consultants, we offered our two cents on how to make sure their website copy accurately reflected their considerable industry chops.

Hi Scores Bar & Arcade

What’s not to love about combining card games, a video arcade, and a sports bar? That’s the genius idea behind Hi Scores Bar-Arcade in Henderson, just outside Las Vegas proper.

Hi Scores asked our pros to create a website write-up that captured the super-fun nature of their business, yet still covered the insane level of detail behind each and every featured activity, attraction, and craft brew. Bottoms up to a royal flush level of success!

Boomerang Digital Marketing Solutions offers the whole enchilada: email marketing, marketing campaign analysis, database cleanup, social media, design services… you name it.

As business not only thrived but skyrocketed, Boomerang knew they needed a high-caliber, scalable writing and editing solution to meet the ever-changing needs of their clients, which brought them right to the Words by a Pro doorstep.

We drafted our pros accordingly, and sent them into the fray to deliver quality content while saving Boomerang the payroll headaches of keeping writing and editing in-house instead.

Imagine Communications isn’t kidding when they say they’re a full-service marketing and communications company. Based in Las Vegas, they serve clients across the nation, and are always ready to grab whatever hat might be needed at any given moment to meet the widely varying needs of those clients.

Imagine tapped into Words by a Pro’s journalistic background for help with projects like client interviews, press releases, and media kits, and our writing pros stepped up to deliver awesome website write-ups and other marketing collateral activities.

stam.pr

Stampr is a smart start-up with an even smarter idea: take advantage of all the technological benefits that online correspondence has to offer, and then combine that with the nostalgic charm of a handwritten note or letter. Whether you’re writing a thank-you note, dropping a line to the president, or sending your wish list to Santa Claus, Stampr can make it happen.

With so many potential uses for their service, Stampr needed the extra help from our team of pros to write content for a wide range of sites, while being careful not to fall into the content duplication trap. Words by a Pro developed a stack of unique pages and content to match Stampr’s consistently fun and irreverent voice well enough to get Stampr’s own stamp of approval. (Sorry, we couldn’t resist.)

Jet Aero Fuels represents a very niche market: combining jet refueling with ground services, primarily for private pilots of chartered flights. As with many unique companies, there really weren’t any live examples we could look to for how to phrase the marketing materials; none of the competition offered quite the same package as Jet Aero Fuels.

The approach we took relied heavily on learning what set this company apart from similar companies, then building our copy around those headline features. Although the existing site had some light content, we rewrote everything from scratch, as well as incorporating new pages that clearly delineated the distinctive services offered by Jet Aero Fuels, and will help them land the right type of clientele.

As a Web design firm that offers SEO services and also hosting, Star Cat Web knew exactly the type of copy needed to build traffic to its own site. After all, if your business is creating impressive sites with fantastic content for others, your own site had better stand out from the crowd.

We worked closely with Star Cat Web to ensure that we were creating the voice that would best define the company, and would also speak to the type of clientele it hoped to attract. At the same time, we needed to address all of the selling points while staying friendly and positive, and not overly sales-y.

The end result features crisp content that matches the bold graphics, giving visitors and potential clients the perfect first impression about the type of services that Star Cat Web has to offer.

HealtHIE Nevada is a private nonprofit organization that was formed to provide the Nevadans and the state’s medical community with an accurate, real-time health information exchange. With so many questions from health care professionals and patients alike about electronic health records and how the information exchange would work, it was essential to create a site that would answer those questions clearly and concisely.

Writing for this client had to cover both aspects of HealtHIE Nevada: questions from patients, as well as those from physicians. The site also needed to serve double duty as a login site for physicians to manage their accounts.

The final result is a site that’s both user-friendly and a comprehensive resource, addressing the widely different needs of site visitors, whether prospective patient or healthcare professional.