Words by a Pro https://old.wordsbyapro.com/ Fri, 09 Sep 2022 21:49:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Words by a Pro https://old.wordsbyapro.com/ 32 32 A Christmas Twist: The 12 Days of Content https://old.wordsbyapro.com/a-christmas-twist-the-12-days-of-content/?utm_source=rss&utm_medium=rss&utm_campaign=a-christmas-twist-the-12-days-of-content Mon, 24 Dec 2018 22:46:27 +0000 https://old.wordsbyapro.com/?p=2977 Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far. But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly […]

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]]> 3 Trends That Will Define Your Future Mobile Marketing Strategy https://old.wordsbyapro.com/3-trends-that-will-define-your-future-mobile-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=3-trends-that-will-define-your-future-mobile-marketing-strategy Tue, 11 Sep 2018 19:35:55 +0000 https://old.wordsbyapro.com/?p=2922 As a marketer, you don’t need me to tell you how important mobile is for your marketing strategy. Even back in 2016, users spent over 3 hours per day on their mobile devices. In the latter half of 2018, I’m willing to bet it’s even more. It’s crazy to think about how prolific these mobile […]

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]]> KSI, Paul Logan, and Content Polarization — Making Your Content More Interesting https://old.wordsbyapro.com/boring-content-marketing-what-ksi-logan-fight-can-teach-you/?utm_source=rss&utm_medium=rss&utm_campaign=boring-content-marketing-what-ksi-logan-fight-can-teach-you Tue, 28 Aug 2018 15:42:40 +0000 https://old.wordsbyapro.com/?p=2904 The post KSI, Paul Logan, and Content Polarization — Making Your Content More Interesting appeared first on Words by a Pro.

]]> Policy and Procedure Documents Without Tears https://old.wordsbyapro.com/policy-and-procedure-documents-without-tears/?utm_source=rss&utm_medium=rss&utm_campaign=policy-and-procedure-documents-without-tears Tue, 17 Jul 2018 20:43:32 +0000 https://old.wordsbyapro.com/?p=2896 If you are a professional writer in a corporate setting, and are extremely unlucky, you may be called upon to write policy and procedure (P&P) documents. This is actually a good thing, for the company if not for you. Many P&P documents are written either by lawyers, in which case they are completely incomprehensible, or […]

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]]> Stop Alienating Your Readers! Choose the Right POV https://old.wordsbyapro.com/stop-alienating-your-readers-choose-the-right-pov/?utm_source=rss&utm_medium=rss&utm_campaign=stop-alienating-your-readers-choose-the-right-pov Tue, 03 Apr 2018 19:50:55 +0000 https://old.wordsbyapro.com/?p=2842 I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even. The lesson I was watching involved content marketing and the choices writers face when drafting copy. Things started out fine. HubSpot explained that one of the first decisions a writer […]

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]]> Cramming for Web Designers: How to Explain Inbound Marketing https://old.wordsbyapro.com/cramming-web-designers-explain-inbound-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=cramming-web-designers-explain-inbound-marketing Thu, 22 Feb 2018 15:34:21 +0000 https://old.wordsbyapro.com/?p=2603 EMERGENCY! Your clients want to try inbound marketing and are coming to you for help. What do you tell them? That you’re not a marketer? True, but you don’t need to be a marketing master to help them with it. Use this guide as a cheat sheet when your clients start grilling you to make […]

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]]> Trends in Digital Marketing: The Inbound Way https://old.wordsbyapro.com/trends-digital-marketing-inbound-way/?utm_source=rss&utm_medium=rss&utm_campaign=trends-digital-marketing-inbound-way Fri, 09 Feb 2018 18:15:35 +0000 https://old.wordsbyapro.com/?p=1866 First published Nov. 16, 2016. Updated Feb. 9, 2018. Imagine a world without pop-ups, junk mail or blaring commercials in between your every waking breath, calming, quiet and peaceful. Lofty as it may sound, many of us are already pretty close to that vision, as we go through extensive lengths to avoid advertisement through subscriptions […]

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]]> Page Layout, Content, and SEO: Get to the Point or Lose Your Readers https://old.wordsbyapro.com/page-layout-content-seo-get-point-lose-readers/?utm_source=rss&utm_medium=rss&utm_campaign=page-layout-content-seo-get-point-lose-readers Mon, 22 Jan 2018 18:15:14 +0000 https://old.wordsbyapro.com/?p=2562 The post Page Layout, Content, and SEO: Get to the Point or Lose Your Readers appeared first on Words by a Pro.

]]> 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> The Flavours of English https://old.wordsbyapro.com/the-flavours-of-english/?utm_source=rss&utm_medium=rss&utm_campaign=the-flavours-of-english Wed, 13 Dec 2017 21:25:28 +0000 https://old.wordsbyapro.com/?p=2545 In the 1964 movie My Fair Lady, excruciatingly British phonetics professor Henry Higgins worries about the fate of the English language. “In America,” he observes, “they haven’t used it for years.” If you write or edit English prose for hire, you may be called upon to ensure a piece follows the spelling, grammar, and punctuation […]

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