Writing Archives - Words by a Pro

A Christmas Twist: The 12 Days of Content

Greg Hill — Mon, 24 Dec 2018 22:46:27 +0000

Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far. But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly […]

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KSI, Paul Logan, and Content Polarization — Making Your Content More Interesting

Mehran Khamnehipour — Tue, 28 Aug 2018 15:42:40 +0000

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Policy and Procedure Documents Without Tears

Morris Vaughan — Tue, 17 Jul 2018 20:43:32 +0000

If you are a professional writer in a corporate setting, and are extremely unlucky, you may be called upon to write policy and procedure (P&P) documents. This is actually a good thing, for the company if not for you. Many P&P documents are written either by lawyers, in which case they are completely incomprehensible, or […]

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Trends in Digital Marketing: The Inbound Way

Mehran Khamnehipour — Fri, 09 Feb 2018 18:15:35 +0000

First published Nov. 16, 2016. Updated Feb. 9, 2018. Imagine a world without pop-ups, junk mail or blaring commercials in between your every waking breath, calming, quiet and peaceful. Lofty as it may sound, many of us are already pretty close to that vision, as we go through extensive lengths to avoid advertisement through subscriptions […]

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The Flavours of English

Morris Vaughan — Wed, 13 Dec 2017 21:25:28 +0000

In the 1964 movie My Fair Lady, excruciatingly British phonetics professor Henry Higgins worries about the fate of the English language. “In America,” he observes, “they haven’t used it for years.” If you write or edit English prose for hire, you may be called upon to ensure a piece follows the spelling, grammar, and punctuation […]

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Is It Okay to Use the Word Hopefully?

Susan Metzger — Tue, 07 Nov 2017 21:15:58 +0000

There remains debate about whether this adverb is appropriate or not. According to an NPR article, thirty years ago a few famous grammarians decided to “vilify” the word. Prior to this, so they say, the word was used without complaint. After three decades of debate, most of us are now confused. I like to quote […]

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Misplaced and Dangling Modifiers

Susan Metzger — Tue, 20 Jun 2017 20:57:35 +0000

“Huh?” you may ask yourself. “I kinda remember hearing those words in high school English class, but I have no idea what they mean,” you may answer. The robber was described as a six-foot-tall man with a mustache weighing 150 pounds. Funny, right? What weighed 150 pounds—the robber or the mustache? This sentence reads as […]

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Is Sentence Length a True Indicator of Readability?

Morris Vaughan — Tue, 23 May 2017 21:03:33 +0000

Have you ever been reading something and reached the end of a sentence, then had to start reading the sentence again because you forgot what it was about? Do you think it was simply because it was a long sentence? Or were there other reasons? We are often told that short sentences are more readable […]

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Budget Boundaries: Killer Content Marketing When Money Is Tight

Andrew Call — Tue, 09 May 2017 19:19:18 +0000

While today’s world of content marketing isn’t as Wild West lawless as it used to be, it’s still safe to say the spectrum of options is long and varied. Whether your internal team handles your content needs (blogs, copywriting, etc.), you scour Fiverr looking for the most qualified candidate for one-off jobs, or you invest […]

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Fake News, Alternative Facts, and the Value of Honest Content

Andrew Call — Tue, 31 Jan 2017 20:25:33 +0000

Regardless of your political opinion, it’s safe to say 2017 has already been a year worth remembering. A controversial wave started rolling in last year, and the American people are surfing its surface around the web in all different directions. Buzz terms and notable phrases like “fake news” and “alternative facts” can be seen floating […]

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