Outsourcing is all about convenience. No matter the job, your outsourced service provider handles all the messy details and provides you with a polished product with minimal effort on your end.

We live by that philosophy at Words by a Pro by tailoring our outsourced writing services to be as hands-off and convenient as possible. But content production is only one part of a suite of white-label blogging services we offer to simplify content marketing for you:

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Blogs are the cornerstone of all content marketing campaigns. They’re short, sweet, and to the point—exactly what you need to capture a reader’s attention. But blogs are just one tool in the marketing utility belt. An effective content marketing strategy relies on structured content creation with each piece of material adding value, and reinforcing the value of the others.

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The basic workflow for web designers is simple.

You work with a client to establish a timetable, you receive the needed website materials (such as content and images), and you wrap it all up in a neat package. But what happens if your client doesn’t deliver those website materials in a timely manner?

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Q: If there’s a place in the linguistic world for the words “sexting”, “twerk”, and “totes”, why can’t we finally accept “ain’t”? It’s been in common usage for centuries. When will “ain’t” finally be recognized as a legitimate word?

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Social media has reinvented the phone’s pound sign, giving birth to the now ubiquitous ‘hashtag.’ If you immediately understand what I’m referring to, you have one-up on my mother. Despite the barrage of TV ads referencing the hashtag and the fact that it’s been clickable since 2009, my mom has no idea what one is or what it’s used for, and she’s content to continue living in her hashtag ignorance.

Unlike my mother, there are those who would argue that they know exactly what a hashtag is and just how to use it. My Facebook newsfeed begs to differ.

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Hello, and welcome to Questions from a Language Ninja! This is where the Ninja does her level best to answer complex linguistic queries, despite the fact that her qualifications come exclusively from her extensive experience in writing ransom notes. Let’s get started!

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There are a range of voices and styles you can use for your web content, and the right voice for you depends on your business. It’s doubtful that people will want to lend their trust and confidence to a heart surgeon whose landing page is full of knee-slappers, but if you’re in a more lighthearted (no pun intended) line of work, you may wish to incorporate some G-rated humor into your content to engage your audience. Heck, make it PG.

But when it comes to your online content, how edgy is too far?

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I stared at my bowl of soup.

The floating fish head stared back.

As I locked eyes with the fishy compatriot that was supposed to be my dinner, the only thought in my head was:

How did I get here?

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Hello, and welcome to the latest edition of “Questions for a Language Ninja,” the only Q & A language usage column where nearly every response to burning linguistic queries is: “It’s all good, man,” at least when those queries arrive in the middle of an otherwise lazy summer. Let’s get started.

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140422 blogPavlov was definitely onto something. That guy knew exactly how to build excitement and keep his audience waiting at the edge of their seats—or the end of a leash, as the case may be—for his next performance. Granted, his performance was delivering dog treats, so not nearly as entertaining as a well-written blog post but the same rules apply: consistency of any action builds anticipation, for readers of your blog as well as man’s best friend. This is why it’s so important to establish a consistent posting schedule.

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