SEO Archives - Words by a Pro https://old.wordsbyapro.com/category/seo/ Wed, 28 Feb 2018 00:06:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg SEO Archives - Words by a Pro https://old.wordsbyapro.com/category/seo/ 32 32 Page Layout, Content, and SEO: Get to the Point or Lose Your Readers https://old.wordsbyapro.com/page-layout-content-seo-get-point-lose-readers/?utm_source=rss&utm_medium=rss&utm_campaign=page-layout-content-seo-get-point-lose-readers Mon, 22 Jan 2018 18:15:14 +0000 https://old.wordsbyapro.com/?p=2562 The post Page Layout, Content, and SEO: Get to the Point or Lose Your Readers appeared first on Words by a Pro.

]]> Content Marketing and SEO: Is There a Perfect Formula? https://old.wordsbyapro.com/content-marketing-and-seo-perfect-formula/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-and-seo-perfect-formula Wed, 01 Nov 2017 20:56:41 +0000 https://old.wordsbyapro.com/?p=2453 Remember back in the old days when a Yellow Pages listing and a well-placed advertisement in the newspaper were all it took to market yourself? If so, you’re definitely showing your age right now. But more importantly, if you haven’t already, forget the marketing tactics that you used in the 90s and 2000s. Marketing has […]

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]]> It’s Good to Be King: How Creating Quality Content Solves SEO Issues https://old.wordsbyapro.com/good-king-creating-quality-content-solves-seo-issues/?utm_source=rss&utm_medium=rss&utm_campaign=good-king-creating-quality-content-solves-seo-issues Tue, 16 Aug 2016 21:59:48 +0000 https://old.wordsbyapro.com/?p=1742 [We want a to give a quick shoutout and thanks to our friends at PR News, where this article originally ran (May 2, 2016 newsletter). You can also find it in the PR News Writer’s Guidebook, vol. 2 (200 pages of invaluable PR professional advice). Want a copy? Get $50 off with coupon code Friendwriters16.] Keyword-based SEO is […]

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]]> SEO Footprints: Leaving a Lasting Digital Impression https://old.wordsbyapro.com/seo-footprints-leaving-a-lasting-digital-impression/?utm_source=rss&utm_medium=rss&utm_campaign=seo-footprints-leaving-a-lasting-digital-impression https://old.wordsbyapro.com/seo-footprints-leaving-a-lasting-digital-impression/#comments Tue, 19 Jan 2016 22:26:59 +0000 https://old.wordsbyapro.com/?p=1574 In an increasingly digital business landscape, failing to have an online presence can make or break a company’s monetary momentum. Furthermore, neglecting a fledgling online presence or simply falling short of today’s “I want it fast and easy” standards can be just as detrimental to business. Fortunately, building and cultivating a successful, long-lasting digital footprint […]

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]]> https://old.wordsbyapro.com/seo-footprints-leaving-a-lasting-digital-impression/feed/ 2 Marketing Matters: 5 Scary Habits That Are Killing Your Content https://old.wordsbyapro.com/marketing-matters-5-scary-habits-that-are-killing-your-content/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-matters-5-scary-habits-that-are-killing-your-content https://old.wordsbyapro.com/marketing-matters-5-scary-habits-that-are-killing-your-content/#comments Tue, 13 Oct 2015 23:21:28 +0000 https://old.wordsbyapro.com/?p=1416 October is here at last, and the witching hour of Halloween spooks and specters is drawing near. As I began to write, I figured there was no better time to address one of the most frightening aspects of many business’s marketing strategies: Bad content management. Yes, friends, your improperly conducted content strategy is a menace […]

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]]> https://old.wordsbyapro.com/marketing-matters-5-scary-habits-that-are-killing-your-content/feed/ 14 Does Your Business Website, Social, or Copy Need a Touch of Pumpkin Spice? https://old.wordsbyapro.com/does-your-business-website-social-or-copy-need-a-touch-of-pumpkin-spice/?utm_source=rss&utm_medium=rss&utm_campaign=does-your-business-website-social-or-copy-need-a-touch-of-pumpkin-spice Tue, 07 Oct 2014 14:45:32 +0000 https://old.wordsbyapro.com/?p=771 Ah, fall: my favorite time of year. I’m not a full-fledged drive-thru maven in yoga pants with an uncontrolled addiction to #PSLs, but I do love a touch of fall flavor. Interestingly, autumn is really a season of decay in some senses: the leaves wither and fall, the air turns colder, and warm ovens turn […]

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]]> Google’s Latest SEO Changes — Snowden’s Legacy https://old.wordsbyapro.com/googles-latest-seo-changes-snowdens-legacy/?utm_source=rss&utm_medium=rss&utm_campaign=googles-latest-seo-changes-snowdens-legacy Wed, 13 Aug 2014 20:08:57 +0000 https://old.wordsbyapro.com/?p=703 Can SEO “stick it to the man?” Google’s betting on it with its latest search algorithm update that rewards secure sites with more ranking points. The move is meant to encourage site owners to update their domains with secure connections (adding the “s” in “https”), and the reason given behind this move is that Google’s […]

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]]> Brazil Missed its Opportunity — in More Ways than One https://old.wordsbyapro.com/brazil-lost-in-more-ways-than-one/?utm_source=rss&utm_medium=rss&utm_campaign=brazil-lost-in-more-ways-than-one Tue, 15 Jul 2014 21:20:25 +0000 https://old.wordsbyapro.com/?p=633 That’s it, folks. Germany took the Cup. Sorry to spoil it for anyone who didn’t follow the 2014 FIFA World Cup and somehow missed every news outlet on the Interwebs. So now what? We all pack up and go home, right? That’s certainly what most of the estimated 3.7 million World Cup tourists who invaded […]

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]]> 5 Must-Haves for Powerful, Engaging, Effective Content https://old.wordsbyapro.com/5-must-haves-for-powerful-engaging-effective-content/?utm_source=rss&utm_medium=rss&utm_campaign=5-must-haves-for-powerful-engaging-effective-content https://old.wordsbyapro.com/5-must-haves-for-powerful-engaging-effective-content/#comments Tue, 24 Jun 2014 15:00:43 +0000 https://old.wordsbyapro.com/?p=606 So you’ve decided your company or client needs outside help with content creation: what now?  Knowing you need help and bringing in the Pros (see what we did there?) are excellent steps, but do you know what defines high-quality outsourced content?  Here are a few important qualities to look for when seeking outsourced content creation […]

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