Marketing Archives - Words by a Pro https://old.wordsbyapro.com/category/marketing/ Tue, 11 Sep 2018 19:35:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Marketing Archives - Words by a Pro https://old.wordsbyapro.com/category/marketing/ 32 32 3 Trends That Will Define Your Future Mobile Marketing Strategy https://old.wordsbyapro.com/3-trends-that-will-define-your-future-mobile-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=3-trends-that-will-define-your-future-mobile-marketing-strategy Tue, 11 Sep 2018 19:35:55 +0000 https://old.wordsbyapro.com/?p=2922 As a marketer, you don’t need me to tell you how important mobile is for your marketing strategy. Even back in 2016, users spent over 3 hours per day on their mobile devices. In the latter half of 2018, I’m willing to bet it’s even more. It’s crazy to think about how prolific these mobile […]

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]]> Stop Alienating Your Readers! Choose the Right POV https://old.wordsbyapro.com/stop-alienating-your-readers-choose-the-right-pov/?utm_source=rss&utm_medium=rss&utm_campaign=stop-alienating-your-readers-choose-the-right-pov Tue, 03 Apr 2018 19:50:55 +0000 https://old.wordsbyapro.com/?p=2842 I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even. The lesson I was watching involved content marketing and the choices writers face when drafting copy. Things started out fine. HubSpot explained that one of the first decisions a writer […]

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]]> Cramming for Web Designers: How to Explain Inbound Marketing https://old.wordsbyapro.com/cramming-web-designers-explain-inbound-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=cramming-web-designers-explain-inbound-marketing Thu, 22 Feb 2018 15:34:21 +0000 https://old.wordsbyapro.com/?p=2603 EMERGENCY! Your clients want to try inbound marketing and are coming to you for help. What do you tell them? That you’re not a marketer? True, but you don’t need to be a marketing master to help them with it. Use this guide as a cheat sheet when your clients start grilling you to make […]

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]]> Trends in Digital Marketing: The Inbound Way https://old.wordsbyapro.com/trends-digital-marketing-inbound-way/?utm_source=rss&utm_medium=rss&utm_campaign=trends-digital-marketing-inbound-way Fri, 09 Feb 2018 18:15:35 +0000 https://old.wordsbyapro.com/?p=1866 First published Nov. 16, 2016. Updated Feb. 9, 2018. Imagine a world without pop-ups, junk mail or blaring commercials in between your every waking breath, calming, quiet and peaceful. Lofty as it may sound, many of us are already pretty close to that vision, as we go through extensive lengths to avoid advertisement through subscriptions […]

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]]> 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> Content Marketing and SEO: Is There a Perfect Formula? https://old.wordsbyapro.com/content-marketing-and-seo-perfect-formula/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-and-seo-perfect-formula Wed, 01 Nov 2017 20:56:41 +0000 https://old.wordsbyapro.com/?p=2453 Remember back in the old days when a Yellow Pages listing and a well-placed advertisement in the newspaper were all it took to market yourself? If so, you’re definitely showing your age right now. But more importantly, if you haven’t already, forget the marketing tactics that you used in the 90s and 2000s. Marketing has […]

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]]> Questions for a Language Ninja: Why, Oh Why Will No One Read My Content? https://old.wordsbyapro.com/questions-language-ninja-oh-will-no-one-read-content/?utm_source=rss&utm_medium=rss&utm_campaign=questions-language-ninja-oh-will-no-one-read-content Tue, 29 Aug 2017 21:19:30 +0000 https://old.wordsbyapro.com/?p=2162 Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives? A: The Language Ninja has received so may questions […]

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]]> The Key to Marketing Magic https://old.wordsbyapro.com/key-marketing-magic/?utm_source=rss&utm_medium=rss&utm_campaign=key-marketing-magic Tue, 08 Aug 2017 22:22:43 +0000 https://old.wordsbyapro.com/?p=2157 There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this […]

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]]> Coming Full Circle: Customer Service in an Automated World https://old.wordsbyapro.com/coming-full-circle-customer-service-automated-world/?utm_source=rss&utm_medium=rss&utm_campaign=coming-full-circle-customer-service-automated-world Tue, 25 Jul 2017 18:59:55 +0000 https://old.wordsbyapro.com/?p=2147 The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer. It seems like just yesterday marketers were stressing more authentic human interaction between brand and customer, but IBM predicts that 85% of […]

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]]> UX Writing and Why It’s Not Just a New Trend https://old.wordsbyapro.com/ux-writing-not-just-new-trend/?utm_source=rss&utm_medium=rss&utm_campaign=ux-writing-not-just-new-trend Tue, 11 Jul 2017 22:18:18 +0000 https://old.wordsbyapro.com/?p=2143 Anyone who’s been working in a digital-based industry for some time knows that User Experience (UX) is one of the hottest buzzwords around the office. Everything from website design to marketing campaigns is being constructed based on the principles of UX, which essentially focuses on making content easy to understand, access, and navigate for the […]

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