Content Archives - Words by a Pro https://old.wordsbyapro.com/category/content/ Tue, 03 Apr 2018 20:02:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Content Archives - Words by a Pro https://old.wordsbyapro.com/category/content/ 32 32 Stop Alienating Your Readers! Choose the Right POV https://old.wordsbyapro.com/stop-alienating-your-readers-choose-the-right-pov/?utm_source=rss&utm_medium=rss&utm_campaign=stop-alienating-your-readers-choose-the-right-pov Tue, 03 Apr 2018 19:50:55 +0000 https://old.wordsbyapro.com/?p=2842 I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even. The lesson I was watching involved content marketing and the choices writers face when drafting copy. Things started out fine. HubSpot explained that one of the first decisions a writer […]

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]]> Page Layout, Content, and SEO: Get to the Point or Lose Your Readers https://old.wordsbyapro.com/page-layout-content-seo-get-point-lose-readers/?utm_source=rss&utm_medium=rss&utm_campaign=page-layout-content-seo-get-point-lose-readers Mon, 22 Jan 2018 18:15:14 +0000 https://old.wordsbyapro.com/?p=2562 The post Page Layout, Content, and SEO: Get to the Point or Lose Your Readers appeared first on Words by a Pro.

]]> 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> Content Marketing and SEO: Is There a Perfect Formula? https://old.wordsbyapro.com/content-marketing-and-seo-perfect-formula/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-and-seo-perfect-formula Wed, 01 Nov 2017 20:56:41 +0000 https://old.wordsbyapro.com/?p=2453 Remember back in the old days when a Yellow Pages listing and a well-placed advertisement in the newspaper were all it took to market yourself? If so, you’re definitely showing your age right now. But more importantly, if you haven’t already, forget the marketing tactics that you used in the 90s and 2000s. Marketing has […]

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]]> The Key to Marketing Magic https://old.wordsbyapro.com/key-marketing-magic/?utm_source=rss&utm_medium=rss&utm_campaign=key-marketing-magic Tue, 08 Aug 2017 22:22:43 +0000 https://old.wordsbyapro.com/?p=2157 There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this […]

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]]> How Your Language Use Influences Your Marketing Strategy https://old.wordsbyapro.com/language-use-influences-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=language-use-influences-marketing-strategy Tue, 24 Jan 2017 10:30:00 +0000 https://old.wordsbyapro.com/?p=1912 We’ve all had those insightful moments where a brilliant thought or idea rushes through our mind. It’s this time that we run to grab our pencil and paper and quickly jot down our fleeting thought. Did you ever feel like your brilliant idea became a complete flop once you put it into words? Sometimes it’s […]

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]]> Copywriting Lessons from Trader Joe’s https://old.wordsbyapro.com/copywriting-lessons-trader-joes/?utm_source=rss&utm_medium=rss&utm_campaign=copywriting-lessons-trader-joes https://old.wordsbyapro.com/copywriting-lessons-trader-joes/#comments Tue, 05 Jul 2016 09:30:06 +0000 https://old.wordsbyapro.com/?p=1719 Now, I know what you’re thinking. Trader Joe’s is doing some guerrilla marketing, isn’t it? Don’t worry—the advertisers haven’t bought me yet. This has nothing to do with advertising and everything to do with me stumbling across some marketing materials that have plenty of copywriting lessons to share.  Disclaimer: I’ve never shopped at Trader Joe’s. I […]

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]]> https://old.wordsbyapro.com/copywriting-lessons-trader-joes/feed/ 12 The Nerds Shall Inherit the Earth: How Fans Are Shaping Inbound Marketing and Mass Media https://old.wordsbyapro.com/the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media/?utm_source=rss&utm_medium=rss&utm_campaign=the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media Tue, 12 Apr 2016 18:57:17 +0000 https://old.wordsbyapro.com/?p=1655 Back in 2013, in response to a convention question, Wil Wheaton (yes, that Wil Wheaton) explained how he has grown to embrace and define the word “nerd.” “When I was a little boy, people really teased me about [being a nerd] and made me feel like there was something wrong with me for loving those […]

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]]> Content Revolt: 5 Copywriting Mistakes That Make Us Lose Sleep https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/?utm_source=rss&utm_medium=rss&utm_campaign=content-revolt-5-copywriting-mistakes-make-us-lose-sleep https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/#comments Wed, 30 Mar 2016 18:32:35 +0000 https://old.wordsbyapro.com/?p=1637 Copywriting is a peculiar thing. Online copy and business-directed content don’t follow the same rules as other literary and journalistic works. Copywriting is looser in many ways, and it offers more flexibility in tone and style. However, this doesn’t mean that you can cram your writing with whatever you want and expect it to work […]

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]]> https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/feed/ 10 Questions for a Language Ninja: Why the Dash do I need a Semicolon? https://old.wordsbyapro.com/questions-for-a-language-ninja-why-the-dash-do-i-need-a-semicolon/?utm_source=rss&utm_medium=rss&utm_campaign=questions-for-a-language-ninja-why-the-dash-do-i-need-a-semicolon Wed, 02 Mar 2016 03:18:49 +0000 https://old.wordsbyapro.com/?p=1615 Q: Why are the rules of punctuation so strict? When is it appropriate to us a comma? When should one use a comma as opposed to a semicolon, or an em-dash, or parentheses? What is the difference between a semicolon and an em-dash, anyway? What is an em-dash, and how did it happen? A: The […]

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