Content Marketing Archives - Words by a Pro https://old.wordsbyapro.com/category/content-marketing/ Fri, 09 Sep 2022 21:49:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Content Marketing Archives - Words by a Pro https://old.wordsbyapro.com/category/content-marketing/ 32 32 A Christmas Twist: The 12 Days of Content https://old.wordsbyapro.com/a-christmas-twist-the-12-days-of-content/?utm_source=rss&utm_medium=rss&utm_campaign=a-christmas-twist-the-12-days-of-content Mon, 24 Dec 2018 22:46:27 +0000 https://old.wordsbyapro.com/?p=2977 Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far. But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly […]

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]]> KSI, Paul Logan, and Content Polarization — Making Your Content More Interesting https://old.wordsbyapro.com/boring-content-marketing-what-ksi-logan-fight-can-teach-you/?utm_source=rss&utm_medium=rss&utm_campaign=boring-content-marketing-what-ksi-logan-fight-can-teach-you Tue, 28 Aug 2018 15:42:40 +0000 https://old.wordsbyapro.com/?p=2904 The post KSI, Paul Logan, and Content Polarization — Making Your Content More Interesting appeared first on Words by a Pro.

]]> Stop Alienating Your Readers! Choose the Right POV https://old.wordsbyapro.com/stop-alienating-your-readers-choose-the-right-pov/?utm_source=rss&utm_medium=rss&utm_campaign=stop-alienating-your-readers-choose-the-right-pov Tue, 03 Apr 2018 19:50:55 +0000 https://old.wordsbyapro.com/?p=2842 I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even. The lesson I was watching involved content marketing and the choices writers face when drafting copy. Things started out fine. HubSpot explained that one of the first decisions a writer […]

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]]> Cramming for Web Designers: How to Explain Inbound Marketing https://old.wordsbyapro.com/cramming-web-designers-explain-inbound-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=cramming-web-designers-explain-inbound-marketing Thu, 22 Feb 2018 15:34:21 +0000 https://old.wordsbyapro.com/?p=2603 EMERGENCY! Your clients want to try inbound marketing and are coming to you for help. What do you tell them? That you’re not a marketer? True, but you don’t need to be a marketing master to help them with it. Use this guide as a cheat sheet when your clients start grilling you to make […]

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]]> Content Marketing in a Fake News Era https://old.wordsbyapro.com/content-marketing-fake-news-era/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-fake-news-era Wed, 15 Nov 2017 23:37:59 +0000 https://old.wordsbyapro.com/?p=2515 To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of […]

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]]> Content Marketing and SEO: Is There a Perfect Formula? https://old.wordsbyapro.com/content-marketing-and-seo-perfect-formula/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-and-seo-perfect-formula Wed, 01 Nov 2017 20:56:41 +0000 https://old.wordsbyapro.com/?p=2453 Remember back in the old days when a Yellow Pages listing and a well-placed advertisement in the newspaper were all it took to market yourself? If so, you’re definitely showing your age right now. But more importantly, if you haven’t already, forget the marketing tactics that you used in the 90s and 2000s. Marketing has […]

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]]> Citation Needed: Why Your Writing Depends on Citing Your Sources https://old.wordsbyapro.com/citation-needed-writing-depends-citing-sources/?utm_source=rss&utm_medium=rss&utm_campaign=citation-needed-writing-depends-citing-sources Tue, 17 Oct 2017 20:47:13 +0000 https://old.wordsbyapro.com/?p=2283 Journalists, academics, and Wikipedia contributors have widely varying abilities to put together coherent sentences, but they all know this: Unless it’s a firsthand account, something stated as a fact, without a source to back it up, is merely an opinion. Of course, there are many ways to cite sources, and there is a time and […]

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]]> Attention, B2B Companies: Stop Writing Boring Content https://old.wordsbyapro.com/attention-b2b-companies-stop-writing-boring-content/?utm_source=rss&utm_medium=rss&utm_campaign=attention-b2b-companies-stop-writing-boring-content Tue, 03 Oct 2017 17:33:14 +0000 https://old.wordsbyapro.com/?p=2244 There’s something terribly wrong with the current state of content marketing. Specifically, I’m referring to Business-to-Business (B2B) content marketing and its inherent lack of creativity. For writers in the modern era of content overload, this lack of creativity can be a death sentence. We all know that content producers don’t have long to get a […]

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]]> Questions for a Language Ninja: Why, Oh Why Will No One Read My Content? https://old.wordsbyapro.com/questions-language-ninja-oh-will-no-one-read-content/?utm_source=rss&utm_medium=rss&utm_campaign=questions-language-ninja-oh-will-no-one-read-content Tue, 29 Aug 2017 21:19:30 +0000 https://old.wordsbyapro.com/?p=2162 Q: I’ve been trying to produce content that bolsters my online profile and optimizes my search engine rankings. I’ve studied nearly all of the online tips and incorporated the strategies of various thought-leaders into my own web content, but I haven’t seen any improvement. What gives? A: The Language Ninja has received so may questions […]

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]]> The Key to Marketing Magic https://old.wordsbyapro.com/key-marketing-magic/?utm_source=rss&utm_medium=rss&utm_campaign=key-marketing-magic Tue, 08 Aug 2017 22:22:43 +0000 https://old.wordsbyapro.com/?p=2157 There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this […]

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