09 02 2018
Trends in Digital Marketing: The Inbound Way
First published Nov. 16, 2016. Updated Feb. 9, 2018.
Imagine a world without pop-ups, junk mail or blaring commercials in between your every waking breath, calming, quiet and peaceful. Lofty as it may sound, many of us are already pretty close to that vision, as we go through extensive lengths to avoid advertisement through subscriptions and services that offer ad-free experiences. However, as a consumer, there’s going to be some point where you want information about products and services that you’re considering purchasing and, as a business owner, you may be wondering how to capture the attention of an audience that’s making an increasing effort to block you out. As it would be, there happens to be a middle ground where consumers and businesses can willfully exchange valuable information to direct purchases: inbound marketing.
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It’s business 101: The more services you have, the more markets you can reach and the more value you can derive from each of your clients. It sounds great on paper, but in truth, it’s not easy to expand your service offerings.
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The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer.
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Web designers—stop us if you’ve heard this one. You pound the pavement and spend weeks marketing yourself to find new clients. You meet some prospects, negotiate rates, and eventually deliver the website build. And after the project is done? Poof—you never see that client again. Is there a secret sauce to keeping these clients around on a monthly basis?
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The weather is warm, the sky is the color of a bottle of Bombay Sapphire, and The Language Ninja is taking a break from her poolside Mango Colada Cooler to address some pressing language issues. She will then take a well-deserved nap. Let’s get cracking!
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In an increasingly digital business landscape, failing to have an online presence can make or break a company’s monetary momentum.
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05 01 2016
Two Ways for Businesses to Brace for Change
“Change is good. Let’s all hold hands and celebrate change.” —all of the Internets right around the start of a new year.
Right around the start of a new year, the Internets are abuzz with blogs about change. Myriad blogs, news articles, and social media statuses extoll the virtues of change and how to embrace it. For companies, change is a challenge to the status quo, and even good change—like landing a new client—often comes with its own set of challenges. What does the client want? How do you keep him happy? If I tell him I’m a 49ers fan, will he find someone else?
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Recently, movers and pushers like Mark Zuckerberg and Bill Gates signed a declaration shooting for universal Internet access by the year 2020.
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29 09 2015
Blogging For Profit
Blogging can be an insanely powerful tool in the business world today. As a human face for a company, a blogger, armed with a unique and engaging voice, brings a built-in customer base who are already in love with the brand.
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03 09 2015
A Checklist for Your Small Business
We all know that starting your own business isn’t always wine and roses. There will be tough times, some of which may seem to last forever. The better prepared you are to manage your own business, the easier it will be to weather the bad times and the quicker you can get into the good.
