Business Practice Archives - Words by a Pro https://old.wordsbyapro.com/category/business-practice/ Tue, 27 Feb 2018 23:40:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Business Practice Archives - Words by a Pro https://old.wordsbyapro.com/category/business-practice/ 32 32 Trends in Digital Marketing: The Inbound Way https://old.wordsbyapro.com/trends-digital-marketing-inbound-way/?utm_source=rss&utm_medium=rss&utm_campaign=trends-digital-marketing-inbound-way Fri, 09 Feb 2018 18:15:35 +0000 https://old.wordsbyapro.com/?p=1866 First published Nov. 16, 2016. Updated Feb. 9, 2018. Imagine a world without pop-ups, junk mail or blaring commercials in between your every waking breath, calming, quiet and peaceful. Lofty as it may sound, many of us are already pretty close to that vision, as we go through extensive lengths to avoid advertisement through subscriptions […]

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How You Can Expand Your Service Offerings with Minimal Investment https://old.wordsbyapro.com/expand-your-service-offerings-minimal-investment/?utm_source=rss&utm_medium=rss&utm_campaign=expand-your-service-offerings-minimal-investment Tue, 05 Sep 2017 20:22:12 +0000 https://old.wordsbyapro.com/?p=2175 It’s business 101: The more services you have, the more markets you can reach and the more value you can derive from each of your clients. It sounds great on paper, but in truth, it’s not easy to expand your service offerings. Think about all the effort that goes into offering a new service: conceptualization […]

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Coming Full Circle: Customer Service in an Automated World https://old.wordsbyapro.com/coming-full-circle-customer-service-automated-world/?utm_source=rss&utm_medium=rss&utm_campaign=coming-full-circle-customer-service-automated-world Tue, 25 Jul 2017 18:59:55 +0000 https://old.wordsbyapro.com/?p=2147 The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer. It seems like just yesterday marketers were stressing more authentic human interaction between brand and customer, but IBM predicts that 85% of […]

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The Trick to Converting One-Time Website Builds into Monthly Sales https://old.wordsbyapro.com/trick-converting-one-time-website-builds-monthly-sales/?utm_source=rss&utm_medium=rss&utm_campaign=trick-converting-one-time-website-builds-monthly-sales Wed, 05 Jul 2017 23:48:22 +0000 https://old.wordsbyapro.com/?p=2219 Web designers—stop us if you’ve heard this one. You pound the pavement and spend weeks marketing yourself to find new clients. You meet some prospects, negotiate rates, and eventually deliver the website build. And after the project is done? Poof—you never see that client again. Is there a secret sauce to keeping these clients around […]

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Questions for a Language Ninja: How Do I Give My Résumé Some Undeserved Pizzazz? https://old.wordsbyapro.com/questions-language-ninja-give-resume-undeserved-pizzazz/?utm_source=rss&utm_medium=rss&utm_campaign=questions-language-ninja-give-resume-undeserved-pizzazz Tue, 13 Jun 2017 16:59:38 +0000 https://old.wordsbyapro.com/?p=2128 The weather is warm, the sky is the color of a bottle of Bombay Sapphire, and The Language Ninja is taking a break from her poolside Mango Colada Cooler to address some pressing language issues. She will then take a well-deserved nap. Let’s get cracking! Q: I’m currently looking for a new job, but I’m […]

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SEO Footprints: Leaving a Lasting Digital Impression https://old.wordsbyapro.com/seo-footprints-leaving-a-lasting-digital-impression/?utm_source=rss&utm_medium=rss&utm_campaign=seo-footprints-leaving-a-lasting-digital-impression https://old.wordsbyapro.com/seo-footprints-leaving-a-lasting-digital-impression/#comments Tue, 19 Jan 2016 22:26:59 +0000 https://old.wordsbyapro.com/?p=1574 In an increasingly digital business landscape, failing to have an online presence can make or break a company’s monetary momentum. Furthermore, neglecting a fledgling online presence or simply falling short of today’s “I want it fast and easy” standards can be just as detrimental to business. Fortunately, building and cultivating a successful, long-lasting digital footprint […]

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Two Ways for Businesses to Brace for Change https://old.wordsbyapro.com/two-ways-businesses-brace-change/?utm_source=rss&utm_medium=rss&utm_campaign=two-ways-businesses-brace-change Tue, 05 Jan 2016 23:47:07 +0000 https://old.wordsbyapro.com/?p=1551 “Change is good. Let’s all hold hands and celebrate change.” —all of the Internets right around the start of a new year. Right around the start of a new year, the Internets are abuzz with blogs about change. Myriad blogs, news articles, and social media statuses extoll the virtues of change and how to embrace […]

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Is Connectivity a Right? Gates and Zuckerberg Aim for Universal Internet access by 2020 https://old.wordsbyapro.com/is-connectivity-a-right-gates-and-zuckerberg-aim-for-universal-internet-access-by-2020/?utm_source=rss&utm_medium=rss&utm_campaign=is-connectivity-a-right-gates-and-zuckerberg-aim-for-universal-internet-access-by-2020 Tue, 06 Oct 2015 19:39:36 +0000 https://old.wordsbyapro.com/?p=1403 Recently, movers and pushers like Mark Zuckerberg and Bill Gates signed a declaration shooting for universal Internet access by the year 2020. Zuckerberg went so far as to call connectivity a human right, and a White House report categorized broadband Internet as a core utility much like electricity and water. As the people of the […]

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Blogging For Profit https://old.wordsbyapro.com/blogging-for-profit/?utm_source=rss&utm_medium=rss&utm_campaign=blogging-for-profit Tue, 29 Sep 2015 21:59:33 +0000 https://old.wordsbyapro.com/?p=1390 Blogging can be an insanely powerful tool in the business world today. As a human face for a company, a blogger,  armed with a unique and engaging voice, brings a built-in customer base who are already in love with the brand. Naturally, adding a blog to your e-business (or vice-versa) is an important step in […]

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A Checklist for Your Small Business https://old.wordsbyapro.com/a-checklist-for-your-small-business/?utm_source=rss&utm_medium=rss&utm_campaign=a-checklist-for-your-small-business Thu, 03 Sep 2015 20:26:08 +0000 https://old.wordsbyapro.com/?p=1301 We all know that starting your own business isn’t always wine and roses. There will be tough times, some of which may seem to last forever. The better prepared you are to manage your own business, the easier it will be to weather the bad times and the quicker you can get into the good. […]

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