Branding Archives - Words by a Pro https://old.wordsbyapro.com/category/branding/ Tue, 11 Sep 2018 19:35:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Branding Archives - Words by a Pro https://old.wordsbyapro.com/category/branding/ 32 32 3 Trends That Will Define Your Future Mobile Marketing Strategy https://old.wordsbyapro.com/3-trends-that-will-define-your-future-mobile-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=3-trends-that-will-define-your-future-mobile-marketing-strategy Tue, 11 Sep 2018 19:35:55 +0000 https://old.wordsbyapro.com/?p=2922 As a marketer, you don’t need me to tell you how important mobile is for your marketing strategy. Even back in 2016, users spent over 3 hours per day on their mobile devices. In the latter half of 2018, I’m willing to bet it’s even more. It’s crazy to think about how prolific these mobile […]

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]]> 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> The Kids Are Alright: Connecting to the Youth Online https://old.wordsbyapro.com/kids-alright-connecting-youth-online/?utm_source=rss&utm_medium=rss&utm_campaign=kids-alright-connecting-youth-online Tue, 16 May 2017 21:06:59 +0000 https://old.wordsbyapro.com/?p=2112 Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me? All right, adolescence and […]

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]]> A Room with a View: Content Marketing Is More Visual Than Ever Before https://old.wordsbyapro.com/room-view-content-marketing-visual-ever/?utm_source=rss&utm_medium=rss&utm_campaign=room-view-content-marketing-visual-ever Thu, 27 Oct 2016 21:39:40 +0000 https://old.wordsbyapro.com/?p=1859 Visual content has taken over marketing campaigns, aided by advancements in technology and a continued drive by consumers to digest as much information as quickly as possible. Smartphones and tablets in hands all over the world means potential advertising real estate in every pocket and a marketing pitch in every messenger bag. Today, content marketing […]

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]]> Copywriting Lessons from Trader Joe’s https://old.wordsbyapro.com/copywriting-lessons-trader-joes/?utm_source=rss&utm_medium=rss&utm_campaign=copywriting-lessons-trader-joes https://old.wordsbyapro.com/copywriting-lessons-trader-joes/#comments Tue, 05 Jul 2016 09:30:06 +0000 https://old.wordsbyapro.com/?p=1719 Now, I know what you’re thinking. Trader Joe’s is doing some guerrilla marketing, isn’t it? Don’t worry—the advertisers haven’t bought me yet. This has nothing to do with advertising and everything to do with me stumbling across some marketing materials that have plenty of copywriting lessons to share.  Disclaimer: I’ve never shopped at Trader Joe’s. I […]

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]]> https://old.wordsbyapro.com/copywriting-lessons-trader-joes/feed/ 12 Record Scratch: Marketing Lessons from an Album Flop https://old.wordsbyapro.com/record-scratch-marketing-lessons-album-flop/?utm_source=rss&utm_medium=rss&utm_campaign=record-scratch-marketing-lessons-album-flop Tue, 10 May 2016 22:44:25 +0000 https://old.wordsbyapro.com/?p=1683 If you lived through the peak years of Irish rock band U2, you may remember Bono as the band’s charismatic front-runner, creative genius, and global philanthropist extraordinaire. Alternatively, you may remember him as “that guy who spent most of a decade loudly repeating ‘yeah’ over melodramatic guitar riffs.” Unfortunately, there are those among us who […]

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]]> The Nerds Shall Inherit the Earth: How Fans Are Shaping Inbound Marketing and Mass Media https://old.wordsbyapro.com/the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media/?utm_source=rss&utm_medium=rss&utm_campaign=the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media Tue, 12 Apr 2016 18:57:17 +0000 https://old.wordsbyapro.com/?p=1655 Back in 2013, in response to a convention question, Wil Wheaton (yes, that Wil Wheaton) explained how he has grown to embrace and define the word “nerd.” “When I was a little boy, people really teased me about [being a nerd] and made me feel like there was something wrong with me for loving those […]

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]]> Lessons from 2015: Breaking Through in Contemporary Ad Space https://old.wordsbyapro.com/lessons-from-2015-breaking-through-in-contemporary-ad-space/?utm_source=rss&utm_medium=rss&utm_campaign=lessons-from-2015-breaking-through-in-contemporary-ad-space Wed, 25 Nov 2015 02:01:21 +0000 https://old.wordsbyapro.com/?p=1505 Somewhere in the mid-1950s, a revolution in advertising took place. While previous business models relied primarily on supply side economics, the new age of advertising saw opportunities to generate demand through innovative marketing practices. The behavioral sciences slowly started to work their way into advertising agencies and businesses began to devote substantial portions of their […]

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]]> The Wild World of Social Media Fame and Failure https://old.wordsbyapro.com/the-wild-world-of-social-media-fame-and-failure/?utm_source=rss&utm_medium=rss&utm_campaign=the-wild-world-of-social-media-fame-and-failure Thu, 12 Nov 2015 05:02:58 +0000 https://old.wordsbyapro.com/?p=1456 Exposure, attention and the inevitable backlash associated with social media in a digital age is now a never-ending public obsession. Social sharing of every kind, be it through YouTube channels, online gaming or Instagram marketing, has contributed to the rise (and fall) of many online heroes and villains, and it will likely continue to do […]

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]]> Blogging For Profit https://old.wordsbyapro.com/blogging-for-profit/?utm_source=rss&utm_medium=rss&utm_campaign=blogging-for-profit Tue, 29 Sep 2015 21:59:33 +0000 https://old.wordsbyapro.com/?p=1390 Blogging can be an insanely powerful tool in the business world today. As a human face for a company, a blogger,  armed with a unique and engaging voice, brings a built-in customer base who are already in love with the brand. Naturally, adding a blog to your e-business (or vice-versa) is an important step in […]

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