As a marketer, you don’t need me to tell you how important mobile is for your marketing strategy.
Even back in 2016, users spent over 3 hours per day on their mobile devices. In the latter half of 2018, I’m willing to bet it’s even more.
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The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial number. What that translates into is a steep curve for competition on your New Year’s promotional offers. Luckily, there are some basic tips to help you stand out from the competitors.
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Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me?
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Visual content has taken over marketing campaigns, aided by advancements in technology and a continued drive by consumers to digest as much information as quickly as possible.
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05 07 2016
Copywriting Lessons from Trader Joe’s
Now, I know what you’re thinking. Trader Joe’s is doing some guerrilla marketing, isn’t it?
Don’t worry—the advertisers haven’t bought me yet. This has nothing to do with advertising and everything to do with me stumbling across some marketing materials that have plenty of copywriting lessons to share.
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If you lived through the peak years of Irish rock band U2, you may remember Bono as the band’s charismatic front-runner, creative genius, and global philanthropist extraordinaire. Alternatively, you may remember him as “that guy who spent most of a decade loudly repeating ‘yeah’ over melodramatic guitar riffs.”
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Back in 2013, in response to a convention question, Wil Wheaton (yes, that Wil Wheaton) explained how he has grown to embrace and define the word “nerd.”
“When I was a little boy, people really teased me about [being a nerd] and made me feel like there was something wrong with me for loving those things. Now that I’m an adult, I’m a professional nerd, and the world has changed. I think we have realized that being a nerd is not about what you love but about how you love.
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Somewhere in the mid-1950s, a revolution in advertising took place. While previous business models relied primarily on supply side economics, the new age of advertising saw opportunities to generate demand through innovative marketing practices. The behavioral sciences slowly started to work their way into advertising agencies and businesses began to devote substantial portions of their budgets to product promotion.
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Exposure, attention and the inevitable backlash associated with social media in a digital age is now a never-ending public obsession.
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29 09 2015
Blogging For Profit
Blogging can be an insanely powerful tool in the business world today. As a human face for a company, a blogger, armed with a unique and engaging voice, brings a built-in customer base who are already in love with the brand.
