03 11 2015
Timing Your Social Media Posts
As they say, timing is everything. The second hand of an increasingly anachronistic analog clock ticks through each moment of our lives and stops for no one. There are the occasions where we wish we could will time to move faster and just as many that leave us wondering in dismay where it all went.
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20 10 2015
Don’t Be a Freakin’ Idiom
Upon receiving my edits on an academic paper recently, the author—a non-native English speaker—questioned why I had changed “for reason of” to “for reasons of,” when there was only one reason cited in that sentence. It was a reasonable question for which I didn’t have a good answer, except that “for reasons of” is much more commonly used in English and therefore “for reason of” just doesn’t look right. Knowing this explanation would be wholly unsatisfying, I then suggested “because of” as an alternative, which probably is what I should have changed it to in the first place.
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October is here at last, and the witching hour of Halloween spooks and specters is drawing near. As I began to write, I figured there was no better time to address one of the most frightening aspects of many business’s marketing strategies:
Bad content management.
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29 09 2015
Blogging For Profit
Blogging can be an insanely powerful tool in the business world today. As a human face for a company, a blogger, armed with a unique and engaging voice, brings a built-in customer base who are already in love with the brand.
