24 12 2018
A Christmas Twist: The 12 Days of Content
Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far.
But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly a month now.
Enough!
I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even.
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EMERGENCY! Your clients want to try inbound marketing and are coming to you for help.
What do you tell them? That you’re not a marketer?
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The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial number. What that translates into is a steep curve for competition on your New Year’s promotional offers. Luckily, there are some basic tips to help you stand out from the competitors.
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15 11 2017
Content Marketing in a Fake News Era
To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of an informed public, particularly where tactics like content marketing are concerned.
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There’s something terribly wrong with the current state of content marketing.
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08 08 2017
The Key to Marketing Magic
There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this assessment isn’t always too far off the mark.
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18 04 2017
What Makes a Good Call to Action
When was the last time that you were so moved by an advertisement that you were immediately interested in their product? That inspirational moment that motivated you to spend your money on a product was likely because they had a good Call to Action, or CTA.
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15 02 2017
Pop Culture Silver Linings
Here at Words by a Pro, we work with narratives. It’s our job to write stories surrounding brands. Orders often run along the lines of “informative but entertaining” or “professional but accessible.”
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Regardless of your political opinion, it’s safe to say 2017 has already been a year worth remembering. A controversial wave started rolling in last year, and the American people are surfing its surface around the web in all different directions.
