Melissa Biernacinski, Author at Words by a Pro https://old.wordsbyapro.com/author/melissa-biernacinskiwordsbyapro-com/ Wed, 04 Nov 2015 21:44:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Melissa Biernacinski, Author at Words by a Pro https://old.wordsbyapro.com/author/melissa-biernacinskiwordsbyapro-com/ 32 32 If you’re not building a business based on purpose… your business will erode https://old.wordsbyapro.com/if-youre-not-building-a-business-based-on-purpose-your-business-will-erode/?utm_source=rss&utm_medium=rss&utm_campaign=if-youre-not-building-a-business-based-on-purpose-your-business-will-erode Tue, 15 Apr 2014 16:43:17 +0000 https://old.wordsbyapro.com/?p=538 This past Friday, I was lucky enough to have the opportunity to attend the first TEDx event held at the University of Nevada, Las Vegas. One of my favorite speakers at the event was Adam Braun, founder of Pencils of Promise, an award-winning organization that has built more than 150 schools across Africa, Asia and […]

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]]> Do your sales materials inspire that ‘I have to have them’ feeling? https://old.wordsbyapro.com/do-your-sales-materials-inspire-that-i-have-to-have-them-feeling/?utm_source=rss&utm_medium=rss&utm_campaign=do-your-sales-materials-inspire-that-i-have-to-have-them-feeling Wed, 05 Mar 2014 22:11:13 +0000 https://old.wordsbyapro.com/?p=468 I serve on the media advisory committee for a local magnet school, Northwest Career and Technical Academy. This morning the school hosted a mock interview session, where local members of the media (including related fields like marketing and public relations) dedicated a few hours to pretending to interview students for a job or internship. We […]

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]]> So, About Your Branding … https://old.wordsbyapro.com/is-your-brand-of-branding-is-branded-unbrandable/?utm_source=rss&utm_medium=rss&utm_campaign=is-your-brand-of-branding-is-branded-unbrandable Sat, 25 Jan 2014 00:13:48 +0000 https://old.wordsbyapro.com/?p=433 Sometimes it’s easy to get so caught up in the day-to-day tasks of running a business that you forget to take a step back and view it all with a critical eye. Do my customers see what I think they see? What do complete strangers think when they come across my website? Are my employees […]

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]]> 7 Business Emailing Mistakes that Are Annoying Your Clients https://old.wordsbyapro.com/7-business-emailing-mistakes-that-are-annoying-your-clients/?utm_source=rss&utm_medium=rss&utm_campaign=7-business-emailing-mistakes-that-are-annoying-your-clients Fri, 06 Dec 2013 19:52:43 +0000 https://old.wordsbyapro.com/?p=374 Near the end of each school semester, I receive an email from my favorite college professor asking me to speak at one of her career classes. Because she was my favorite professor, and because those students will soon be a part of our local work force, I always say yes. One of my favorite questions […]

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