Mehran Khamnehipour, Author at Words by a Pro https://old.wordsbyapro.com/author/mehran-khamnehipour/ Wed, 05 Sep 2018 03:20:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Mehran Khamnehipour, Author at Words by a Pro https://old.wordsbyapro.com/author/mehran-khamnehipour/ 32 32 KSI, Paul Logan, and Content Polarization — Making Your Content More Interesting https://old.wordsbyapro.com/boring-content-marketing-what-ksi-logan-fight-can-teach-you/?utm_source=rss&utm_medium=rss&utm_campaign=boring-content-marketing-what-ksi-logan-fight-can-teach-you Tue, 28 Aug 2018 15:42:40 +0000 https://old.wordsbyapro.com/?p=2904 The post KSI, Paul Logan, and Content Polarization — Making Your Content More Interesting appeared first on Words by a Pro.

]]> Trends in Digital Marketing: The Inbound Way https://old.wordsbyapro.com/trends-digital-marketing-inbound-way/?utm_source=rss&utm_medium=rss&utm_campaign=trends-digital-marketing-inbound-way Fri, 09 Feb 2018 18:15:35 +0000 https://old.wordsbyapro.com/?p=1866 First published Nov. 16, 2016. Updated Feb. 9, 2018. Imagine a world without pop-ups, junk mail or blaring commercials in between your every waking breath, calming, quiet and peaceful. Lofty as it may sound, many of us are already pretty close to that vision, as we go through extensive lengths to avoid advertisement through subscriptions […]

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]]> 4 Tips to Make Your Promotional Offers Shine in the New Year https://old.wordsbyapro.com/4-tips-make-promotional-offers-shine-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=4-tips-make-promotional-offers-shine-new-year Wed, 20 Dec 2017 22:00:16 +0000 https://old.wordsbyapro.com/?p=2550 The New Year is a time for change. It’s a time to kick bad habits and pick up constructive ones. It’s also a time to try new things. It just so happens that there are a number of products and services that can help people open a new page in their lives – a substantial […]

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]]> The Key to Marketing Magic https://old.wordsbyapro.com/key-marketing-magic/?utm_source=rss&utm_medium=rss&utm_campaign=key-marketing-magic Tue, 08 Aug 2017 22:22:43 +0000 https://old.wordsbyapro.com/?p=2157 There’s a tendency to view marketing campaigns through a lens of cynicism. A lot of it has to do with the unwelcomed ubiquity of ads in every aspect of modern life. People see advertisements as daily hassles from people they assume are trying to sell them something they don’t need. The truth is that this […]

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]]> The Kids Are Alright: Connecting to the Youth Online https://old.wordsbyapro.com/kids-alright-connecting-youth-online/?utm_source=rss&utm_medium=rss&utm_campaign=kids-alright-connecting-youth-online Tue, 16 May 2017 21:06:59 +0000 https://old.wordsbyapro.com/?p=2112 Ah, the joys of youth – growing pains – remember swooning over your first crush from a folding desk? Sorting through your college picks with staggering anxiety, breaking curfew to spend time with your friends, and taking powerful life lessons from Lysol’s most recent ad campaign? Wait, was that just me? All right, adolescence and […]

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]]> Pop Culture Silver Linings https://old.wordsbyapro.com/pop-culture-silver-linings/?utm_source=rss&utm_medium=rss&utm_campaign=pop-culture-silver-linings Wed, 15 Feb 2017 16:00:26 +0000 https://old.wordsbyapro.com/?p=1925 Here at Words by a Pro, we work with narratives. It’s our job to write stories surrounding brands. Orders often run along the lines of “informative but entertaining” or “professional but accessible.” Occasionally we’ll receive a client looking for copy that’s a bit edgier, or sometimes a business in a technical field wants a rigorously […]

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]]> Generational Review: Understanding the Millennial Mindset https://old.wordsbyapro.com/generational-review-understanding-millennial-mindset/?utm_source=rss&utm_medium=rss&utm_campaign=generational-review-understanding-millennial-mindset Tue, 09 Aug 2016 18:43:06 +0000 https://old.wordsbyapro.com/?p=1750 Marketing firms follow emerging demographics, so as Millennials transition from the spotlight to the steering wheel, the focus of the advertising industry will begin turning to upcoming generations. It’s worth remembering, however, that advertising is always most effective when directed towards groups with disposable income, so as the job market improves, Millennials will increasingly meet […]

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]]> Record Scratch: Marketing Lessons from an Album Flop https://old.wordsbyapro.com/record-scratch-marketing-lessons-album-flop/?utm_source=rss&utm_medium=rss&utm_campaign=record-scratch-marketing-lessons-album-flop Tue, 10 May 2016 22:44:25 +0000 https://old.wordsbyapro.com/?p=1683 If you lived through the peak years of Irish rock band U2, you may remember Bono as the band’s charismatic front-runner, creative genius, and global philanthropist extraordinaire. Alternatively, you may remember him as “that guy who spent most of a decade loudly repeating ‘yeah’ over melodramatic guitar riffs.” Unfortunately, there are those among us who […]

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]]> Rethinking the Social Media Landscape https://old.wordsbyapro.com/rethinking-the-social-media-landscape/?utm_source=rss&utm_medium=rss&utm_campaign=rethinking-the-social-media-landscape Tue, 02 Feb 2016 19:34:17 +0000 https://old.wordsbyapro.com/?p=1593 For over a decade, entrepreneurs have struggled to fully harness the continually expanding influence of social media. According to recent polls, about 28 percent of all online activity is dedicated to social media consumption, so it should come as no surprise that 93 percent of marketers use social media for business. The importance of social […]

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]]> Lessons from 2015: Breaking Through in Contemporary Ad Space https://old.wordsbyapro.com/lessons-from-2015-breaking-through-in-contemporary-ad-space/?utm_source=rss&utm_medium=rss&utm_campaign=lessons-from-2015-breaking-through-in-contemporary-ad-space Wed, 25 Nov 2015 02:01:21 +0000 https://old.wordsbyapro.com/?p=1505 Somewhere in the mid-1950s, a revolution in advertising took place. While previous business models relied primarily on supply side economics, the new age of advertising saw opportunities to generate demand through innovative marketing practices. The behavioral sciences slowly started to work their way into advertising agencies and businesses began to devote substantial portions of their […]

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