Greg Hill, Author at Words by a Pro https://old.wordsbyapro.com/author/greg-hill/ Fri, 09 Sep 2022 21:49:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Greg Hill, Author at Words by a Pro https://old.wordsbyapro.com/author/greg-hill/ 32 32 A Christmas Twist: The 12 Days of Content https://old.wordsbyapro.com/a-christmas-twist-the-12-days-of-content/?utm_source=rss&utm_medium=rss&utm_campaign=a-christmas-twist-the-12-days-of-content Mon, 24 Dec 2018 22:46:27 +0000 https://old.wordsbyapro.com/?p=2977 Greetings from Words by a Pro! We hope everyone’s enjoying the holiday season so far. But if you’re like most folks, you’ve already had your fill of holiday cheer thanks to the nonstop barrage of Christmas music that comes post-Thanksgiving. We’ve all heard these holiday tunes in stores—in coffee shops—running through our heads nonstop—for nearly […]

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]]> 3 Trends That Will Define Your Future Mobile Marketing Strategy https://old.wordsbyapro.com/3-trends-that-will-define-your-future-mobile-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=3-trends-that-will-define-your-future-mobile-marketing-strategy Tue, 11 Sep 2018 19:35:55 +0000 https://old.wordsbyapro.com/?p=2922 As a marketer, you don’t need me to tell you how important mobile is for your marketing strategy. Even back in 2016, users spent over 3 hours per day on their mobile devices. In the latter half of 2018, I’m willing to bet it’s even more. It’s crazy to think about how prolific these mobile […]

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]]> Stop Alienating Your Readers! Choose the Right POV https://old.wordsbyapro.com/stop-alienating-your-readers-choose-the-right-pov/?utm_source=rss&utm_medium=rss&utm_campaign=stop-alienating-your-readers-choose-the-right-pov Tue, 03 Apr 2018 19:50:55 +0000 https://old.wordsbyapro.com/?p=2842 I was checking out one of the educational marketing courses offered at the HubSpot Academy the other day when I was struck dumb. Dumbstruck, even. The lesson I was watching involved content marketing and the choices writers face when drafting copy. Things started out fine. HubSpot explained that one of the first decisions a writer […]

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]]> Cramming for Web Designers: How to Explain Inbound Marketing https://old.wordsbyapro.com/cramming-web-designers-explain-inbound-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=cramming-web-designers-explain-inbound-marketing Thu, 22 Feb 2018 15:34:21 +0000 https://old.wordsbyapro.com/?p=2603 EMERGENCY! Your clients want to try inbound marketing and are coming to you for help. What do you tell them? That you’re not a marketer? True, but you don’t need to be a marketing master to help them with it. Use this guide as a cheat sheet when your clients start grilling you to make […]

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]]> Page Layout, Content, and SEO: Get to the Point or Lose Your Readers https://old.wordsbyapro.com/page-layout-content-seo-get-point-lose-readers/?utm_source=rss&utm_medium=rss&utm_campaign=page-layout-content-seo-get-point-lose-readers Mon, 22 Jan 2018 18:15:14 +0000 https://old.wordsbyapro.com/?p=2562 The post Page Layout, Content, and SEO: Get to the Point or Lose Your Readers appeared first on Words by a Pro.

]]> Attention, B2B Companies: Stop Writing Boring Content https://old.wordsbyapro.com/attention-b2b-companies-stop-writing-boring-content/?utm_source=rss&utm_medium=rss&utm_campaign=attention-b2b-companies-stop-writing-boring-content Tue, 03 Oct 2017 17:33:14 +0000 https://old.wordsbyapro.com/?p=2244 There’s something terribly wrong with the current state of content marketing. Specifically, I’m referring to Business-to-Business (B2B) content marketing and its inherent lack of creativity. For writers in the modern era of content overload, this lack of creativity can be a death sentence. We all know that content producers don’t have long to get a […]

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]]> Flesch out Your Words: How Accessible Is Your Writing? https://old.wordsbyapro.com/flesch-words-accessible-writing/?utm_source=rss&utm_medium=rss&utm_campaign=flesch-words-accessible-writing https://old.wordsbyapro.com/flesch-words-accessible-writing/#comments Tue, 14 Mar 2017 21:35:24 +0000 https://old.wordsbyapro.com/?p=1950 I used to think I was a great writer. Of course, that was back in eighth grade, before I had any serious education or formal training in the craft. Back then, all it took to be a great writer (in my mind, at least) was a great vocabulary and a desire to cram big words […]

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]]> https://old.wordsbyapro.com/flesch-words-accessible-writing/feed/ 10 To Stress or Not to Stress? A Primer on the Music of Language https://old.wordsbyapro.com/stress-not-stress-primer-music-language/?utm_source=rss&utm_medium=rss&utm_campaign=stress-not-stress-primer-music-language https://old.wordsbyapro.com/stress-not-stress-primer-music-language/#comments Tue, 29 Nov 2016 22:04:12 +0000 https://old.wordsbyapro.com/?p=1876 Ahh, the music of language. We’ve all heard the phrase before, but many of us haven’t given much thought to what it actually means. Is it how words sound? The “flow” of a sentence? Or something more? There are plenty of factors at work that can explain the musicality of a language, but today I’d […]

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]]> https://old.wordsbyapro.com/stress-not-stress-primer-music-language/feed/ 14 Copywriting Lessons from Trader Joe’s https://old.wordsbyapro.com/copywriting-lessons-trader-joes/?utm_source=rss&utm_medium=rss&utm_campaign=copywriting-lessons-trader-joes https://old.wordsbyapro.com/copywriting-lessons-trader-joes/#comments Tue, 05 Jul 2016 09:30:06 +0000 https://old.wordsbyapro.com/?p=1719 Now, I know what you’re thinking. Trader Joe’s is doing some guerrilla marketing, isn’t it? Don’t worry—the advertisers haven’t bought me yet. This has nothing to do with advertising and everything to do with me stumbling across some marketing materials that have plenty of copywriting lessons to share.  Disclaimer: I’ve never shopped at Trader Joe’s. I […]

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]]> https://old.wordsbyapro.com/copywriting-lessons-trader-joes/feed/ 12 Content Revolt: 5 Copywriting Mistakes That Make Us Lose Sleep https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/?utm_source=rss&utm_medium=rss&utm_campaign=content-revolt-5-copywriting-mistakes-make-us-lose-sleep https://old.wordsbyapro.com/content-revolt-5-copywriting-mistakes-make-us-lose-sleep/#comments Wed, 30 Mar 2016 18:32:35 +0000 https://old.wordsbyapro.com/?p=1637 Copywriting is a peculiar thing. Online copy and business-directed content don’t follow the same rules as other literary and journalistic works. Copywriting is looser in many ways, and it offers more flexibility in tone and style. However, this doesn’t mean that you can cram your writing with whatever you want and expect it to work […]

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