Andrew Call, Author at Words by a Pro https://old.wordsbyapro.com/author/andrew-call/ Wed, 28 Feb 2018 00:43:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://old.wordsbyapro.com/wp-content/uploads/2018/09/cropped-WBP-FAVICON_7-32x32.jpg Andrew Call, Author at Words by a Pro https://old.wordsbyapro.com/author/andrew-call/ 32 32 Content Marketing in a Fake News Era https://old.wordsbyapro.com/content-marketing-fake-news-era/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-fake-news-era Wed, 15 Nov 2017 23:37:59 +0000 https://old.wordsbyapro.com/?p=2515 To suggest that fake news is novel, new, or a secret suddenly revealed is naïve. The intentional act of exaggerating content and spreading false information for a desired effect has been in practice since long before print was first pressed to paper. Fortunately, so too has integrity and a desire to encourage the advancement of […]

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]]> Coming Full Circle: Customer Service in an Automated World https://old.wordsbyapro.com/coming-full-circle-customer-service-automated-world/?utm_source=rss&utm_medium=rss&utm_campaign=coming-full-circle-customer-service-automated-world Tue, 25 Jul 2017 18:59:55 +0000 https://old.wordsbyapro.com/?p=2147 The cycle of personalize, automate, personalize, automate looks to be coming full circle again as brands and businesses try to bring a new degree of automation to customer service for the modern consumer. It seems like just yesterday marketers were stressing more authentic human interaction between brand and customer, but IBM predicts that 85% of […]

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]]> Budget Boundaries: Killer Content Marketing When Money Is Tight https://old.wordsbyapro.com/budget-boundaries-killer-content-marketing-money-tight/?utm_source=rss&utm_medium=rss&utm_campaign=budget-boundaries-killer-content-marketing-money-tight Tue, 09 May 2017 19:19:18 +0000 https://old.wordsbyapro.com/?p=2107 While today’s world of content marketing isn’t as Wild West lawless as it used to be, it’s still safe to say the spectrum of options is long and varied. Whether your internal team handles your content needs (blogs, copywriting, etc.), you scour Fiverr looking for the most qualified candidate for one-off jobs, or you invest […]

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]]> Fake News, Alternative Facts, and the Value of Honest Content https://old.wordsbyapro.com/fake-news-alternative-facts-value-honest-content/?utm_source=rss&utm_medium=rss&utm_campaign=fake-news-alternative-facts-value-honest-content Tue, 31 Jan 2017 20:25:33 +0000 https://old.wordsbyapro.com/?p=1918 Regardless of your political opinion, it’s safe to say 2017 has already been a year worth remembering. A controversial wave started rolling in last year, and the American people are surfing its surface around the web in all different directions. Buzz terms and notable phrases like “fake news” and “alternative facts” can be seen floating […]

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]]> A Room with a View: Content Marketing Is More Visual Than Ever Before https://old.wordsbyapro.com/room-view-content-marketing-visual-ever/?utm_source=rss&utm_medium=rss&utm_campaign=room-view-content-marketing-visual-ever Thu, 27 Oct 2016 21:39:40 +0000 https://old.wordsbyapro.com/?p=1859 Visual content has taken over marketing campaigns, aided by advancements in technology and a continued drive by consumers to digest as much information as quickly as possible. Smartphones and tablets in hands all over the world means potential advertising real estate in every pocket and a marketing pitch in every messenger bag. Today, content marketing […]

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]]> Augmented Advertising: Bridging the Divide Between Physical and Digital https://old.wordsbyapro.com/augmented-advertising-bridging-divide-physical-digital/?utm_source=rss&utm_medium=rss&utm_campaign=augmented-advertising-bridging-divide-physical-digital Tue, 19 Jul 2016 19:58:44 +0000 https://old.wordsbyapro.com/?p=1736 While the technology is still in the early stages of widespread social acceptance, some would say the future of advertising and marketing is an augmented one. In our digitally fueled business landscape, consumer immersion is shaping B2C creativity now more than ever, and it’s easy to see marketers taking advantage of the latest and quickest […]

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]]> The Nerds Shall Inherit the Earth: How Fans Are Shaping Inbound Marketing and Mass Media https://old.wordsbyapro.com/the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media/?utm_source=rss&utm_medium=rss&utm_campaign=the-nerds-shall-inherit-the-earth-how-fans-are-shaping-inbound-marketing-and-mass-media Tue, 12 Apr 2016 18:57:17 +0000 https://old.wordsbyapro.com/?p=1655 Back in 2013, in response to a convention question, Wil Wheaton (yes, that Wil Wheaton) explained how he has grown to embrace and define the word “nerd.” “When I was a little boy, people really teased me about [being a nerd] and made me feel like there was something wrong with me for loving those […]

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]]> SEO Footprints: Leaving a Lasting Digital Impression https://old.wordsbyapro.com/seo-footprints-leaving-a-lasting-digital-impression/?utm_source=rss&utm_medium=rss&utm_campaign=seo-footprints-leaving-a-lasting-digital-impression https://old.wordsbyapro.com/seo-footprints-leaving-a-lasting-digital-impression/#comments Tue, 19 Jan 2016 22:26:59 +0000 https://old.wordsbyapro.com/?p=1574 In an increasingly digital business landscape, failing to have an online presence can make or break a company’s monetary momentum. Furthermore, neglecting a fledgling online presence or simply falling short of today’s “I want it fast and easy” standards can be just as detrimental to business. Fortunately, building and cultivating a successful, long-lasting digital footprint […]

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]]> https://old.wordsbyapro.com/seo-footprints-leaving-a-lasting-digital-impression/feed/ 2 The Wild World of Social Media Fame and Failure https://old.wordsbyapro.com/the-wild-world-of-social-media-fame-and-failure/?utm_source=rss&utm_medium=rss&utm_campaign=the-wild-world-of-social-media-fame-and-failure Thu, 12 Nov 2015 05:02:58 +0000 https://old.wordsbyapro.com/?p=1456 Exposure, attention and the inevitable backlash associated with social media in a digital age is now a never-ending public obsession. Social sharing of every kind, be it through YouTube channels, online gaming or Instagram marketing, has contributed to the rise (and fall) of many online heroes and villains, and it will likely continue to do […]

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]]> Is Connectivity a Right? Gates and Zuckerberg Aim for Universal Internet access by 2020 https://old.wordsbyapro.com/is-connectivity-a-right-gates-and-zuckerberg-aim-for-universal-internet-access-by-2020/?utm_source=rss&utm_medium=rss&utm_campaign=is-connectivity-a-right-gates-and-zuckerberg-aim-for-universal-internet-access-by-2020 Tue, 06 Oct 2015 19:39:36 +0000 https://old.wordsbyapro.com/?p=1403 Recently, movers and pushers like Mark Zuckerberg and Bill Gates signed a declaration shooting for universal Internet access by the year 2020. Zuckerberg went so far as to call connectivity a human right, and a White House report categorized broadband Internet as a core utility much like electricity and water. As the people of the […]

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